Hi

In this newsletter I've found some really interesting stuff around the internet. Including recyclable facemasks, interviews with innovators, 90 year old influencers and the reason Netflix can keep you browsing. I hope you find these posts useful.

Recyclable facemasks made in Yorkshire

This time last year masks were not a concern for the public at all. Now you can't, and shouldn't, leave home without one. In the rush to mask up, no one asked what would happen to all the disposed ones. Luckily, two Leeds entrepreneurs invented the world's first surgical face mask which can be turned into compost. How amazing is that?!

We're not doing their marketing, but if you know anyone connected with the company, we'd love to have a chat.

An hour with Mark Shayler

A huge thanks to Mark Shayler for joining us our Marketing Sandwich Course webinar. We covered so many areas on innovation, sustainability and marketing - from the high street to new social media channels and why you shouldn't give your underpants a brand story! 

How does Netflix keep you browsing?

We've all been spending a lot more time on Netflix lately. But why do some of the choices they show you seem so random? If they know so much about our viewing habits, why the disconnect? It seems there's method in their madness.

Is Passion overused in marketing?

Passion is everywhere, and we believe it the core of a business, but is the term overused? In this brilliant video, David Mitchell gives passion and good going over. Is it time we marketers looked at different ways to show our expertise and interest in our products and services?

Hannah Duraid - Escaping the usual marketing Webinar

On March 19th we'll be talking to Hannah Duraid, the entrepreneur behind the escape room attraction, The Great Escape Game. A fully immersive experience where customers enter into a themed, Crystal-maze style adventure, and must solve a series of puzzles to escape before their time runs out. I hope you can join us.

The effect REAL influencers have

Influencers are great for business, so we're constantly being told. But real influence isn't from Instagrammers or TikTok, it's real people. Take this story of an 90 year old guy who was annoyed by AT&T poor internet performance and made them make a huge change. That's real influence.

I hope you enjoyed this email. If there’s something you think others may find just as handy, I’d love to know. Reply to this email with your suggestions and I’ll add it to my pool of links.

If you'd like help with your marketing strategy, give me a call on 0113 477 1210, or reply to this email.

Richard Michie
CEO - The Marketing Optimist