PRESS RELEASE
25th November 2024

The Coromandel is ideally positioned for 2025 travel trends

The Coromandel is geared up for a busy summer with travel trending towards deeper connections according to new research.

Global online travel company, Booking.com, has revealed that 5 destinations in Hauraki Coromandel are within the top 10 trending places in the country. Hot Water Beach, Pāuanui and Tairua are the top 3, with Coromandel Town and Hahei coming in a 7^th and 8^th respectively.

Destination Hauraki Coromandel (DHC) Marketing Manager, Megan Nunn, is thrilled with the results of Booking.com’s annual Travel Predictions research. Megan believes that “with 5 of the 10 destinations being featured in Hauraki Coromandel, plus the desire towards experiencing the world in new ways, this is an opportune time for our local travel industry to showcase what the region has to offer.”

Booking.com’s travel predictions such as Noctourism and Passport to Immortality align with DHC’s work which includes stargazing and wellness, both prominent features of the recent Coromandel Cure campaign.

Aaron McFarlane from Coromandel Shelly Beach TOP 10 Holiday Park agrees with the research commenting that “summer enquiries and bookings indicate a strong season with people keen to experience all that is good for your soul.”

Of Booking.com’s 9 predictions for travel in 2025 ‘Noctourism’ came out on top. Travellers will be seeking dark sky destinations, with 75% of respondents seeking a starbathing experience. When low tide and the stars align, Hot Water Beach is the place to be. Like many kiwis, the Kūaotunu Dark Sky Community are well aware of the benefits that protecting our nocturnal space can deliver. Over half of the respondents will seek accommodation with less light pollution, an ideal result for the recently opened glass ceiling ‘Pure Pod’ in the majestic Karangahake Gorge.

Expanding themes of wellness travel, identified as a Passport to Immortality, the Booking.com research validates DHC’s own Coromandel Cure campaign. It was scientifically proven that just 48 hours in Hauraki Coromandel is good for your soul. Booking.com research suggests 56% of travellers are looking for new wellness activities to help reconnect with a more balanced version of themselves.

Melissa Ellison, Area Manager at Booking.com, comments “Kiwis will be travelling with intention in 2025 and the underlying theme we’ll see for travel plans is that it’s not about ticking off the bucket list but instead breaking away from travel norms and cultivating experiences that count.”

 ENDS

Destination Hauraki Coromandel is a charitable trust funded by Thames-Coromandel and Hauraki District Councils to promote the Hauraki Coromandel region as a leading visitor destination through destination marketing and fostering sustainable visitor experiences.

Megan Nunn, Marketing Manager, Destination Hauraki Coromandel   megan@thecoromandel.com                                                                                                      021 227 4351

Booking.com Travel Predictions 2025

Top 10 Trending Destinations for 2025

1. Hot Water Beach                                                                                                                       2. Pāuanui                                                                                                                                      3. Tairua                                                                                                                                         4. Waipū                                                                                                                                            5. Lake Pukaki                                                                                                                                  6. Fox Glacier                                                                                                                                 7. Coromandel Town                                                                                                                       8. Whakapapa Village                                                                                                                      9. Hāhei                                                                                                                                           10. Omarama