--------------------------------------------------- Zealana eNewsletter Vol.1

Newsletter Vol. 1 2015



We hope you are gearing up for a great Fall knitting season!

New Zealand Made to amaze

In this newsletter, you will see our new format. We’ll be offering more content to provide you with powerful tools for increasing yarn sales and enhancing the experiences of your knitters. The topics will cover marketing ideas, retailers’ success stories illustrating how they’ve been successful in selling Zealana, upcoming magazine placements for in-store promotions, trunk show offerings, and the free Zealana Passport magazine. We hope you’ll benefit from all that is going on at Zealana, whether you are a new or current customer.

To place an order for any of our Zealana yarns, please contact Leslie or Claudia at sales@zealana.com or call your local rep. We’d love to hear from you!

The Zealana Team


Zealana & cocoknits KAL and Contest

Designer: Julie Weisenberger
Pattern: Everyday Wrap

Zealana is super excited to announce that we’ll be partnering with cocoknits by Julie Weisenberger to kick-off the knitting season with a Fall KAL and contest. We hope you’ll join the KAL with a knitting group at the shop for this fun event. This is a great opportunity to hold a cocktail event in the shop, kit up the project and kick-off your yarn-selling season. We’ll be offering prizes at the end of the KAL for shop participation and individual knitters.

The promotion and Zealana support will include ongoing knitter and retailer KAL photos for promotion on Zealana’s Facebook page, a blog post (or two) on the Keeping in Touch Zealana blog, and KAL-specific YouTube videos from Cirilia Rose, our Brand Ambassador. We’ll release more details via a postcard campaign throughout August.

For more information about the pattern, ordering Zealana yarns and joint promotional opportunities, please contact sales@zealana.com.


Kitting It Up!

Zealana Passport Spring

With the knitting season just around the corner knitters are gearing up to cast-on. If the cocoknits KAL isn't for your shop, we’ve designed our free Passport magazine to inspire current and new Zealana customers alike. Each issue contains six exclusive patterns with a wide range of price points. There are designer interviews, travelogues, yarn samples, reviews and much more.

Several of our retailers have shared that they have begun to create shop displays of Passport projects, kitted up with the magazine. The cash register really starts to ring when they have put kits together. Knit up a project or contact Zealana to arrange a trunk show. Display the finished products with the kits and magazine. Entice your knitters with a collage of photos from Ravelry or Facebook, and create a space for them to post snapshots of their projects.

It’s easy to book trunk shows for Fall / Winter 2015 ― just drop us an email at sales@zealana.com if you’re interested



Vogue Knitting

Vogue Knitting Fall

Early-Fall Vogue Knitting
Designer: Annabelle Speer
Yarn: Zealana Kiwi

We’re excited to let you know that Zealana is featured in Vogue Knitting’s early Fall 15 issue, which went on sale July 7th.

Designed by Annabelle Speer this multi-textured V-Neck cardigan is a fabulous Fall transition piece for office to weekend.

The cardigan is a perfect promotional opportunity for you to use in store and in your shop email, newsletter and social media campaigns. Let us know if we can support you with photos or yarn orders for your Fall selling season.



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