Issue #73 | 3.10.2015

Are You Aware Of Your Online Visibility?

Expanding one’s real estate business venture cannot easily occur without the expansion of one’s online visibility. Potential homebuyers and sellers must first realize that your enterprise exists, and what one’s services can provide for them. In the new Digital Age of business, it is critical to have an online presence. It is the best means of cost-effective advertising and to strengthen an organization’s branding and customer relations.

Understanding what is involved in online visibility can appear daunting for the self-proclaimed computer-illiterate. However, it is far simpler to understand than one might imagine, and far less demanding to achieve suitable levels of online visibility.

Plan content ahead of time to avoid social media burnout

If you’re always rushing to post social media content at the last minute, beware. You are running at great risk of burnout and social fatigue.

To avoid this, build yourself a safety net in case of emergency, or when you’re simply too busy with clients to give your social media profiles the attention they deserve.

Some social platforms like Facebook allow users to schedule posts that automatically push content at a pre-determined time in the future. But not all social media sites have those features built in. In these cases, third-party social media management apps like Sprout Social, Buffer, and Hootsuite can help you plan ahead and schedule content to run in your absence.

Page Engage

Save this image and post to your page!

Suggested Copy: What do you think about this beachy home entry?

We love the charming Dutch front door and the beautiful wood floor design!

To have images like this auto-post to your Facebook page, try Page Engage here.

Quotes from the experts

“To effectively understand content marketing and its contribution to your business, select your metrics after you determine your business goals. Then incorporate appropriate calls-to-action and related landing pages.”

- Heidi Cohen, Riverside Marketing Strategies

Don't cut corners on market research

The best content in the world won’t mean a thing for your marketing unless you know your target audience and a few key metrics to help maximize the power of your social media profiles.

Good research and data collection can save you time in the long run by helping you target your messaging effectively, instead of fumbling around hoping that something sticks.

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Whether you are a social media pro or novice, the Social Agent Group on Facebook has the info you need to boost your social media presence. Let our subject matter experts answer your questions and receive up-to-date tips that will give you a competitive advantage.