Issue #63 | 12.26.2014

Facebook Business Page: A Must for Serious Agents

Over a billion people like and comment on Facebook every day. Having a strong Facebook business page places your real estate business in the thick of these conversations and provides an outlet for your customers to publicly endorse your brand. Consider all of the advantages that a Facebook business page can provide:

Using a business page to build your brand

A properly designed Facebook business page will improve an agent’s visibility online, boost their search engine optimization (SEO), as well as give their potential clients a venue to engage with the brand.

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Marketing on Snapchat

Agents can offer teasers to your followers on Snapchat. Because videos and photos only exist for a few seconds, you can use Snapchat to give people a preview of an upcoming event or service that your brand may be offering.

Agents can also use Snapchat to create contests. For instance, you can ask other users to send you pictures of them enjoying their new home. The trick to getting the most leverage out of Snapchat is by ensuring that you are always looking for ways to engage with your consumer base.

Page Engage

Save this image and post to your page!

Suggested Copy: Who wouldn't love cozying up to a fireplace like this?

To have images like this auto-post to your Facebook page, try Page Engage here.

Share a little bit about you on Pinterest

Looking to add some marketing power to your Pinterest profile? Add a paragraph about who you are and what you’re interested in to the “About” section of your profile.

This paragraph will show up right under your photo, and will be one way that users can find out more about you and your real estate services.

Customize your YouTube channel

Create a custom background and choose colors to match your other branding efforts.

As with Facebook and other social platforms, the more branded and “individualized” your profile appears, the more credibility you will be given as a brand. A generic or default design fails to flatter and can derail your marketing efforts.

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Social Agent Group

Whether you are a social media pro or novice, the Social Agent Group on Facebook has the info you need to boost your social media presence. Let our subject matter experts answer your questions and receive up-to-date tips that will give you a competitive advantage.