Your social media news & tips for Mar 13: for real estate pros on today's most popular social sites.

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Issue #31 | 3.13.2014 | 285,204 members

How Twitter Will Influence Real Estate Marketing

Twitter is not the first social media platform one thinks of when trying to bolster your business profile. Networks like LinkedIn, Facebook, and industry blogs garner most of the praise as effective online profile tools. However, Twitter can serve as a valuable instrument in the pursuit of brand recognition.

Twitter, when utilized appropriately, can assist real estate pros establish great online visibility. It enables agents to have access to professional networks, to participate in industry-themed discussions, and to demonstrate their personalities and interests to prospective colleagues and clients. Follow a few simple tips and have Twitter help you to maximize social networking effectiveness.

Professionalize your profile

Forget about the witty one-liners to start. Before any other action is taken, choose username, photo, and profile biography that present a professional image to prospective buyers and sellers. Treat your Twitter profile as if it were your online business card. Make sure that your profile imparts who you are and what skill sets you can provide to potential clients. If necessary, add links to a personal webpage or your Facebook business page to ensure that all essential professional information is available.

It is important to remember to keep business separate from pleasure when using online profiles. Do not use your Twitter account to share silly party photos or to indulge your fascination with humorous YouTube videos. Consider creating separate accounts for personal and professional content if such activities must be continued.

Follow the leaders

Twitter can also be a great outlet to make contact with individuals one might not find through other means. These people can be prominent industry figures you might not be able to communicate with through other channels. Follow people you admire in the profession. If you're not familiar with individuals, search for companies you have an interest in and locate individuals within those firms that you can follow on Twitter.

Use appropriate “Twittiquette”

More than any other social media platform, Twitter is all about give and take. Shrewd Twitter users create a balance between sharing their own opinions and retweeting others' content, starting conversations by directing tweets at other people, and responding to the persons who tweet at them. When someone starts following you, consider repaying the compliment by following their feeds as well. If your Twitter feed is nothing but an endless stream of self-promotion, you'll quickly loose the interest of others. Use a little bit of diplomacy and social graces, and Twitter will reciprocate in turn.

Tip: Don’t Be Afraid of Changing Your Social Media Appearance

Social media tools are constantly changing. This is because people are constantly changing. In the real estate industry, consumers are hungry for information and have plenty of places to look for it. So make sure they have a good reason to go to you!

Be watchful of the market’s trends in general, not just the ones of those who you compete with in the industry. It’s very common in the industry to be set in your ways and to not embrace new ways of doing things. Don’t limit yourself! When it seems that different social media trends are going more popular and productive, don’t be afraid to change your business page to go with the times.

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Do It Now: Plan Your Posts

When you post is sometimes just as critical to social media success as what you post. According to a study conducted by Optimal, 75% of Facebook engagement occurs in the first 3 hours it has been posted.

To grow your following and gain better exposure, plan when you put up your new posts and pictures. Do this during a time of day when you believe most potential clients will be online and likely to see this. Typically this is first thing in the morning, during lunch time, and after work hours.

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Social Agent Group

Whether you are a social media pro or novice, the Social Agent Group on Facebook has the tools you need to boost your social media presence. Let our subject matter experts answer your questions about Facebook, Twitter, Pinterest and more. Receive up-to-date tips and trends that will give you a competitive advantage. Start networking and collaborating with fellow agents and social media experts--join today!

The Social Agent is on Twitter!