Media Release - 24 Hours of Travel Innovation
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MEDIA RELEASE
24 September 2025
Destination Hauraki Coromandel to feature at World Tourism Day event
Destination Hauraki Coromandel is proud to announce it is one of 27 global tourism leaders participating in 24 Hours of Travel Innovation, a global online event launching on Friday 26 September 2025.
The event showcases inspiring case studies from leading destinations across the globe, highlighting how tourism can be a powerful force for positive environmental, cultural, social, and economic change.
As part of this year’s program, Destination Hauraki Coromandel shares GOOD FOR YOUR SOUL - Kaitiaki, a local tourism initiative that demonstrates how travel can deliver meaningful benefits to communities and the planet.
Casey Owen, Destination Executive at Destination Hauraki Coromandel says, “We’re excited to share GOOD FOR YOUR SOUL - Kaitiaki on the world stage. By integrating it into the local tourism system, we’re making it easy for every visitor, business, and event to leave a positive legacy for our environment. This approach is creating a regenerative model where tourism actively supports Hauraki Coromandel's biodiversity”.
This year marks the second edition of 24 Hours of Travel Innovation with presentations spanning Canada, the United States, Europe, New Zealand, and Australia. Over 27 interviews with destination leaders are available free of charge, creating a lasting knowledge hub for the tourism industry.
The event launches on 26 September 2025 at 09:00 NZST (25 September at 14:00 PST) and is available to all audiences globally.
Register your interest in attending here.
ENDS
Notes to Editors
- Event date: World Tourism Day, 27 September 2025 (launching at 09:00 NZST, 26 September 2025).
- Media contact: Casey Owen casey@haurakicoromandel.com
- Link to media assets
About Destination Hauraki Coromandel
Destination Hauraki Coromandel is the Regional Tourism Organisation promoting tourism in The Coromandel Peninsula and Hauraki under the Hauraki Coromandel GOOD FOR YOUR SOUL brand. Our vision is that tourism enriches life for locals and visitors, contributing directly to the protection and enhancement of our cultural and natural environments. To achieve this vision, Destination Hauraki Coromandel works in partnership with the tourism industry, key stakeholders (Thames-Coromandel District Council and Hauraki District Council) and other visitor sector partners.
About Destination Think
Destination Think partners with leading destinations worldwide to design strategies, build brands, and drive innovation. Through its Collective, it empowers DMOs to learn, share, and lead in creating tourism that works better for people and planet.
About the Collective
The Collective is a global network of forward-thinking destinations working together to advance responsible tourism. By sharing knowledge and showcasing best practices, members inspire industry transformation and help shape a sustainable future for travel. The current Collective members include:
Canada
o Cariboo Chilcotin Coast Tourism Association
o Tourism Tofino
o Banff & Lake Louise Tourism
o Destination Cape Breton
o Cochrane Tourism Association
o Thompson Okanagan Tourism Association (TOTA)
o Tourism Prince George
o Tourism Jasper
o Ontario's Southwest (OSW) Regional Tourism Organization
o Tourism Whistler
USA
o Visit Grand Junction
o Visit Bend
o Mammoth Lakes Tourism
o Travel Marquette
o Visit Seattle
o Destination Madison
o Port Aransas Tourism Bureau
o Visit Keweenaw
o Town of Taos
o Indiana Dunes Tourism
o Experience Kissimmee
o Park City Chamber of Commerce & Visitors Bureau | Visit Park City
Europe
o Wonderful Copenhagen
New Zealand
o Destination Queenstown
o Destination Hauraki Coromandel
Australia
o Noosa Council
o Indigo Shire Council
o Tourism Midwest Victoria
o City of Coffs Harbour
Information about destinations in the Collective can be found here.
