Winter Campaign - Winter our way

Destination Hauraki Coromandel has just activated the 2022 Winter our way marketing campaign which will run through till the end of August. This will be the fourth consecutive year we have engaged in a regional campaign for winter. It is our intention to showcase The Coromandel as an ideal destination for people in our drive market (Auckland, Waikato and BOP) and further south in Wellington and Christchurch, to get away and recharge the soul.

This campaign will push the ‘Winter our way’’ message and align with the 'Where Kiwis Holiday' campaign which has had great success over the past two summers. We want The Coromandel to be considered by Kiwis as a place to escape, recharge and reward oneself during winter. Through ‘Winter our Way’ we hope to strengthen the substance of ‘good for your soul’ so it’s relevant year-round, and not just about summer and beaches.

The campaign will include all experiences that contribute to the ‘wellness’ that comes with visiting The Coromandel. In this case, wellness translates to ‘good for your soul'. With a strong message to book, it is key that we have a wide selection of packages and offers available when people are researching and planning their escape in The Coromandel.

The campaign will have a digital focus and will be supported with in-region media visits, on demand footage and social activity.

How to be included

While the campaign objective is to increase awareness of the region as a winter getaway destination, we aim to drive as much conversion as possible and secure bookings for your business. Therefore we’d love to include any winter deals, packages, and events you and your industry partners may have.

As you'll be aware www.thecoromandel.com is synced with www.newzealand.com for all product listings, packages and offers. This is to streamline the processes for operators and ensure you get the best and biggest exposure for your offers.

To activate an offer log in to register.newzealand.com/ and load your details. Make sure you select the winter tag, and family tag if appropriate.

Operators can combine multi-operator packages for media activity,  so please send those directly to Megan asap.