Glass Bottom Boat Whitianga

Sustainable Pricing Workshop

Determining the value, and then a price, for your service or product is not a decision you make just once, and it can be hard to know if you have got it right. Pricing impacts everything from your business finances to your positioning in the market, but sustainable pricing comes from carefully and consistently managing a number of elements.

We are delighted that our region has been selected for a pilot programme hosted by Qualmark and Destination Coromandel. Specialists from TRC Tourism will be running an in-person workshop in either Thames or Whitianga on

Tuesday 17th May 2022, 10am - 2pm.

You will be able to test your strategic thinking and understanding of value-based and other pricing models with a practical focus including:

• developing your value proposition
• competition
• campaign pricing
• packaging and partnering
• channels and commissions
• pricing periods

This programme is funded by Qualmark and is open to all businesses. We will confirm the venue when we can determine the best location for participants, so please note your preference when you register.

Remember, you don't need to be Qualmark accredited to participate as the programme is for all businesses.