Real estate social media news & tips for May 20

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THE SOCIAL AGENT

Issue #78 | 5.20.2015

Use Facebook to Grow Real Estate Email Marketing

Email marketing is a staple of strong real estate marketing. Are you using Facebook to support your real estate email marketing list growth?

 

If you’re of the mindset that marketing tactics such as email and Facebook as two separate entities, you’re missing out on a lot of benefits. Discover how you can be using Facebook to improve your real estate email marketing.

 

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Scope out the competition

There’s nothing wrong about scoping out your competitors or similar businesses , just as long as you’re not stealing any copyrighted material.

 

By doing a little exploration and market research, you have the chance to see what tactics are and are not working in your industry.

 

For example, do the followers of your competitors like posts that share videos? Or do these followers prefer infographics? How often does your competition post to their social networks? Is there a home search on their business page? What sorts of advertising are they using?

 

Take this information and incorporate the best aspects to your own real estate marketing tactics. 

Page Engage

Save this image and post to your page!

Copy and paste this text: This unique kitchen features a ton of natural light! How do you feel about it - too much, not enough, or just right?

 

To have images like this auto-post to your Facebook page, try Page Engage here.

Stat to keep in mind

70% of marketers have used Facebook to gain new customers.

"Fill in the blank"

Using a “fill in the blank” strategy in which brands ask fans to add their own words or phrases to complete a sentence is a great way to start a dialogue within a Facebook community.

 

Posts that use this strategy receive four times as many comments as those that do not.

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