Your social media news & tips for September 15: For real estate pros on today's most popular social sites.

Issue #49 | 9.15.2014

5 Steps to a Great Real Estate Brand

What can you do today that will make a difference for your real estate business tomorrow? Creating a unique brand and standing out online takes time and commitment. If you want to grow your reach and your brand awareness, these 5 steps can help you reach your goal.

Don’t try to speak to everyone

Not every individual is a potential client. For instance, it’s highly improbable that the paralegal in Phoenix, Arizona is the person who is looking to move to your Tampa, Florida listings. Further, the average eighteen year old probably isn't who you want to market your high-end downtown condos to...

Click here to read steps 2-4

Use custom-formatted messages to elevate your Twitter feed

Most tweets can become lost in live feeds that seemingly go on with no end. However, by creating custom formatted tweets, you can be sure to catch a reader’s attention.

When creating customized tweets, consider using line breaks or unique font colors. These features will add a welcome change of pace to the monotony that is regularly seen with Twitter messaging. To have a tweet from your real estate business stand out even more, you can consider including a refreshing emoji or a fun symbol.

Page Engage

Save this image and post to your page!

Suggested Copy: Fall is just around the corner!

What are you most looking forward to this fall season?

To have images like this auto-post to your Facebook page, try Page Engage here.

Add your own commentary to shares

When sharing a post or article on social media, always strive to add your own commentary to it before posting it to your business page.

This practice adds relevance to your new conversation starter, as well as provides a cue to followers to add their own opinions on the topic.

You can re-publish content

Are you looking for clever ways to grow your following and boost engagement? Try re-publishing the best of your past content.

Many of your posts are still relevant months after they were first introduced. Also, if you re-post content from your blog or on social media, many of your followers will be seeing it for the first time.

If this is a strategy that you want to consider, stick to content that’s at least six months old.

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Social Agent Group

Whether you are a social media pro or novice, the Social Agent Group on Facebook has the info you need to boost your social media presence. Let our subject matter experts answer your questions and receive up-to-date tips that will give you a competitive advantage.