Pictured above: TRENZ 2024

Promoting your business with international travel trade

International visitors are highly valued in Hauraki Coromandel, and they contribute much despite coming in fewer numbers than domestic visitors. Many businesses would like to promote themselves internationally, but the trick is getting a share of the tiny voice that is New Zealand in this vast and diverse market.

That is why export-ready businesses, Destination Hauraki Coromandel (DHC), other RTOs and Tourism New Zealand actively target travel trade channels, particularly New Zealand-based inbound specialists.  Applications for TRENZ 2025 are now open and registrations for eXplore will open in the new year.

Applications now open for TRENZ 2025

TRENZ offers an unparalleled opportunity to build genuine relationships, making it the most effective way to access key international markets without leaving New Zealand. For businesses looking to expand globally, TRENZ is an essential component of any growth strategy.

This event is where your business can showcase its products or services, negotiate deals, and connect with buyers from both established and emerging markets. If you’re considering TRENZ for the first time, shared booths and enhanced networking functions ensure you maximize the value of this exceptional event.

Destination Hauraki Coromandel will once again be participating, this year joined by Boom Sailing and Driving Creek, showcasing the region’s unique offerings and experiences.

Seller applications are open until 21 November. Apply now to secure your place. For more information, visit the TRENZ website or contact the team at info@trenz.co.nz, or to find out more contact Hadley Dryden

More about the International Travel Distribution System

DHC can offer support to help your business become established and remembered with international travel sellers. It is often said it can take 3 to 5 years to become established with the trade; some businesses may advance quicker.

Businesses working with the trade have to pay commission each time they sell your product (you do not have to pay when they promote your business). Benefits of working with the trade may include:

-              Forward bookings and longer lead times, allowing you to plan ahead and also maintain custom in the event your business remains safe and accessible i.e. after storms and road closures.

-              Promotion of your business to key markets around the world (remember you only pay commission when an agent books your product).

-              International bookings can help extend your season, including bookings outside of peak periods, weekends and events.

International guests love the fact that they are hosted by locals who can deliver that good for your soul experience. The Coromandel is well known with Travel Trade in our key markets of Australia, North America and UK/Europe courtesy of decades of work.

Touch base with us if you’re after more information about working in this space and check out the Tourism Export Council NZ  (who have been great supporters of Hauraki Coromandel after the January 2023 storms).