Watch Your Words

Language is a powerful thing. Before we know it, offhanded phrases we use every day start shaping our actions. Such is the case for many email marketers.

One dirty little word is the focus of one of my most popular articles, which I just put up over on Medium.

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Email Newsletters are the New Zines

Freaking love this analogy from Simon Owens. I love the culture around zines and comics and totally get a similar vibe from email newsletters. Small community feel + honesty and weirdness = win for everyone involved.

Keep it weird

Oliver Jeffers on Drawing

My favorite picture book creator on learning how to draw, copying comic books, and embracing mistakes to make art more human.

Scribble away

Image Budgets for Email

A really in-depth look at the performance costs of images in email campaigns from Anna Yeaman of STYLECampaign. She doesn't post often, but when she does...

Go in low

Favorite Emails of February

Finally, I rounded up four of my favorite email campaigns from the last month and shared a few brief thoughts on each. It's no video, but it'll do.

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