Your social media news & tips for Jun. 2: for real estate pros on today's most popular social sites.

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Issue #40 | 6.2.2014 | 312,101 members

Upgrade Your Facebook posting: The 60/30/10 Strategy.

Is your Facebook posting nothing but a string of self-serving promos? If this is the case, you are not doing your business any favors. Fans do not want to see an endless stream of promotion, and they will have no encouragement to consider you as a savvy communicator and expert that they would trust with their transactions. If your Facebook posting is in need of a revamp, consider implementing the 60/30/10 strategy.

The 60/30/10 strategy is a simple but effective way to divide your Facebook posting into its three key components. Your posts should be:

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Use the power of color with your marketing

Understand the impacts of different colors on your target market. There is a psychology of color. White can represent purity, neutrality and creativity. Red attracts attention for its energy. Blue is calming, but too much is cold. Yellow is cheerful optimism. Purple is prosperity, royalty, mystery and wisdom. Brown is reliability and stability.

Use these colors to match the message you hope to send in your marketing efforts. You can use profile pictures with these certain colors to reaffirm your words and call to action.

Page Engage

Save this image and post to your page!

Suggested Copy: "Like" if you could spend a day enjoying this view.

To have images like this auto-post to your Facebook page, try Page Engage here.

Don't: Check-in at every place you go

We've all seen the status updates of where people are and what they are doing. For special events or circumstances, this can be a nice addition to your social media. But this should not be made into a regular part of your social media campaign.

Followers don't want to know where you're going on a daily basis or what your dinner looks like. Some potential clients may be turned away from these public messages. Save these topics for private messages or personal profiles; keep them off your business page.

Educate your market

Use videos, Twitter chats and Google hangouts to engage with your prospects. Let them know more about your services and what they can expect to encounter on the real estate market.

Remember that the intent of these exercises is to educate other. This shouldn't be another outlet to self-promote.

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Whether you are a social media pro or novice, the Social Agent Group on Facebook has the info you need to boost your social media presence. Let our subject matter experts answer your questions and receive up-to-date tips that will give you a competitive advantage.