Plukka Investor Update: May 2016

Dear Plukka Investors,

The last month has been a particularly exciting and intense one for Plukka. We opened our new, permanent Hong Kong boutique in Chater House, part of Hong Kong Land's prestigious Central retail portfolio, as well as going live with a brand new website. Additionally, a number of exciting new designers have joined Plukka; we are particularly excited to be launching AYA by Chelsy Davy in London and Hong Kong.

If you missed any of our other investor updates this month, you can find them on the investor relations section of our website.

Kindest regards,

Natalia Obolensky
Chief Executive Officer, Plukka


CHATER HOUSE BOUTIQUE NOW OPEN

On April 29th, we opened our new, permanent boutique located on the prestigious, highly trafficked skybridge level of Chater House. This new location enables us to serve the client base in Central, Hong Kong, developed since 2014, when we opened our pop-up boutique in the Landmark shopping center. This new boutique features an arresting curved facade, artwork by Chinese contemporary ink artist, Hong Chun Zhang, and was designed by award-winning Clover Plus architects.


Photo: Chater House boutique, Hong Kong

Website Relaunched

On May 18th, we relaunched our website with a chic new color palette and elegant, easy-to-navigate interface which telegraphs the brand's core values of exclusivity, originality and creativity. Key graphic design elements such as the angled image boxes are highly distinctive without cluttering the shopping experience or distracting the visitor. Content about our boutiques and trunk shows is given greater emphasis and visibility, constantly reminding web visitors about our real-life presence in prestigious locations around the world.


Photo: new homepage

Launch of L'Dezen in London

On April 20th, we launched award-winning raw diamond fine jewelry brand, L'Dezen by Payal Shah, with a personal appearance and VIP dinner hosted by Plukka ambassador, Marissa Montgomery, a Forbes 30-under-30 It Girl-Entrepreneur. Tatler covered the exclusive dinner which was attended by ten of London's top tastemakers.


Photo: Designer, Payal Shah & Plukka Ambassador, Marissa Montgomery

Celebrity Sightings

Our jewels have fast been gaining favor with A list celebrities with Gwen Stefani, Beyoncé, Alessandra Ambrosio, Mila Kunis and Christina Aguilera among the bold face names recently spotted sporting our jewelry.


Photo clockwise from left to right: Alessandra Ambrosio wears "Ariel" Diamond Hoop Earrings by Plukka, Christina Aguilera wears "Linee Misteriose" Black Spinel & Diamond Ring by Dionea Orcini & Mila Kunis wears "Linee Misteriose" Diamond Multi Band Ring by Dionea Orcini.

 

Successful Launch in Taiwan

On May 10th, Plukka hosted a multi-brand trunk show in Taipei. More than 150 pieces of jewelry were exhibited and John Chakardemian of Yeprem specially flew in for the day. Tatler magazine covered the event, which was attended by many well-known socialites. Given the strong sales and obvious enthusiasm for our products, we will return to Taipei this autumn.


Photo: Ladies shopping at the Taipei trunk show.

ShopDesignersAboutView On Demand