Kia ora,

Now's the time to share a welcome message to our visitors and reassure them that we are open for business, so they can make the most of the rest of summer.

With so many diverse homegrown attractions to discover along the way, visitors will find plenty of reasons to stop and enjoy the journey even if they are regulars who are not coming by the usual route. As locals, we have plenty of suggestions on how to make the most of their time with us!

Our campaign "Welcome to our World' is being rolled out across owned and paid channels over the next few days and we are calling on your support to join with your neighbouring businesses and amplify the communication in the following ways.

Sharing the key campaign messages:

• Now's the time to take our scenic route
• Slow down and enjoy all our beauty
• Our doors are open, our guides are waiting and nature is calling
• Travel’s about the journey not just the final destination

Sharing our content:

• Video - released on Facebook and YouTube this week
• The Coromandel Loop story 
• The Coromandel Travel map  (you can download a pdf too)

Including your business marketing:

• Upload packages on thecoromandel.com
• Work in partnership with other operators to help promote one another

We are working to leverage support from national media channels, Tourism New Zealand and other agencies that have reached out, but adding the voices of our businesses is a key component to give the campaign longevity and power.

The team at Destination Hauraki Coromandel