Your social media news & tips for July 13: for real estate pros on today's most popular social sites.
THE SOCIAL AGENT

Issue #42 | 7.13.2014

The Power of Exclusive Content

Social media is a mass media channel, right? It predominantly is, but it can also not be… What does this mean for your real estate brand and marketing strategy? It means that to be successful using social media, you need to make an emphasis to incorporate exclusive content into your strategy.

 

Homebuyers and sellers can be a funny bunch...

 

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Use Instagram Like a Pro

In order to keep people interested in your brand and not become annoyed with your marketing efforts, make sure that you do not include any hard-sell tactics in the lion's share of your content.

 

As an Instagram pro, you should only associate with your hard-sell tactics around once a month for best results. This will allow your new audience to become familiar with your brand and profile. They will begin to trust you as an expert within real estate before you try to advertise to them. The audience will also appreciate the fact that you are not pushing a service on them endlessly. This will benefit your efforts in the long run, as this will make them more likely to respond positively to your sales efforts when you do actually make them.

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Collaboration is King

Collaboration with other businesses can boost success for all parties involved. By utilizing the power of collaboration, you can reach your real estate brand’s maximum potential.

 

The biggest obstacle to any social media marketing effort is finding a new audience. Collaborating with other brands is a simple way of doing this. You can do this through links to your website, social media mentions, and even in shared promotions.

 

Use Google+ the Right Way to Promote Your Blog

Mix up your personal shares with sharing other people’s stuff. Avoid using Google+ just for self-serving promotion. Google+  is a community about sharing and helping others after all.

 

Share fellow blogger’s posts that are within your real estate niche, and be sure to give them credit for their work. By this one simple practice, you will notice that they will begin to do the same and your exposure will grow.

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Social Agent Group

Whether you are a social media pro or novice, the Social Agent Group on Facebook has the info you need to boost your social media presence. Let our subject matter experts answer your questions and receive up-to-date tips that will give you a competitive advantage.