Sparkin - Moving You Forward November 2017
Narrate a newsletter for creative strategy/brand planning professionals

Agency to Client-Side Means What?

Stuart Parkin

At some point many of you consider a client-side move very often hoping for decision making authority or the ability to impact brand beyond comms’, Some of your peers that have made the move to the client-side kindly told me what the key difference is working for corporate America.. A few common themes emerged:

Ownership of work – “This isn’t a business I’m dipping my toe in to for a second, I’m responsible.” (Jackie Jantos, Spotify)

Skill Recognition/Proving Yourself – “Once client-side, planning speciates pretty quickly and is very different for a number of reasons not least because of an understanding of what planners do.” (Magnus Bair, HP Enterprise)

Iterative Nature of Work v Discrete projects – “On the client-side things never seem to be done” (Scott Reddick, Charles Schwab)

Broader more complex work focus – “You need to be able to work with big business and big processes.” (Julian Cohen, Constellation Brands)

That said, what do you think?


Articles and commentary that might be of interest…

Marketing Careers. Should you be an agency or a brand marketer?"

Going In-House. Why You Should Take Your Agency Expertise In-House. AdAge – 09/17

Developing your skill set on the other side of the tracks – CMO 08/17

Hell on Earth or Nirvana? Client-Side Strategic Planning – Stuart Parkin 10/16

From agency to Client. Making the switch – Campaign 07/16

Working for a marketing agency versus client-side – Smart Insights 12/15

Client Side Versus Agency Side marketing Careers – Morgan McKinley 06/16

Instability and lack of calibrated pay among the key reasons agency folk head in-house – Marketing 01/17
Stuart: 646-280-5147

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