On most occasions I enjoy Pink Floyd’s ‘Dark Side of the Moon.’ Then again, Heaven 17, REM and Crowded House are favorites too. What does that say about me? Or more to the point, from a marketing perspective, how could brands use this knowledge to gain my attention and my loyalty?
According to William Chipps, author of the IEG Sponsorship report, corporate sponsorship by consumer brands incorporating music into marketing programs was expected to exceed $1.17 billion last year, nearly double what it was six years earlier.
So, what does it take to effectively harness music to build your client’s brands? Attached are some thought provoking articles on the why, how and which music can make your storytelling all the more impactful.
PS. Have a look at my past newsletters
Articles and commentary that might be of interest...
New Frontiers In Music Brands 2013
Spotify Looks to Experiment with Brand Profiles as iTunes Radio Readies Launch
Music Has The Power To Create Brand Awareness
What Does Your Brand Sound Like?
5 Essentials Of Music Brand Strategies
Build Your Music Brand And Reach More Clients
Wired For Sound
Music And Your Brand: Five Ways To Tune Your Demographic
How Social Marketing Can Help Your Brand
Powerful Audio Branding Example From Coca Cola
Musical Branding Campaigns To Feed The Soul
Sounds Like Branding