Sparkin - Moving You Forward March 2014
Narrate a newsletter for creative strategy/brand planning professionals

Brand Beats

Stuart Parkin

On most occasions I enjoy Pink Floyd’s ‘Dark Side of the Moon.’ Then again, Heaven 17, REM and Crowded House are favorites too. What does that say about me? Or more to the point, from a marketing perspective, how could brands use this knowledge to gain my attention and my loyalty?

According to William Chipps, author of the IEG Sponsorship report, corporate sponsorship by consumer brands incorporating music into marketing programs was expected to exceed $1.17 billion last year, nearly double what it was six years earlier.

So, what does it take to effectively harness music to build your client’s brands? Attached are some thought provoking articles on the why, how and which music can make your storytelling all the more impactful.

Happy reading


PS. Have a look at my past newsletters

Articles and commentary that might be of interest...

New Frontiers In Music Brands 2013

Spotify Looks to Experiment with Brand Profiles as iTunes Radio Readies Launch

Music Has The Power To Create Brand Awareness

What Does Your Brand Sound Like?

5 Essentials Of Music Brand Strategies

Build Your Music Brand And Reach More Clients

Wired For Sound

Music And Your Brand: Five Ways To Tune Your Demographic

How Social Marketing Can Help Your Brand

Powerful Audio Branding Example From Coca Cola

Musical Branding Campaigns To Feed The Soul

Sounds Like Branding
Stuart: 646-280-5147

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