Your social media news & tips for September 5: For real estate pros on today's most popular social sites.

Issue #48 | 9.5.2014

3 Ways to Generate New Fans

Does your Facebook business page need a shot in the arm? Many of us need to give our Facebook pages a bit of pep and variation from time to time. The following 3 techniques can help you get the boost you want and need, so you can take the lead on your local market competition, generate new fans and grow your real estate business to greater heights.

Host a guest expert on an industry topic

This is another great approach to create buzz and generate new fans. This tactic benefits your audience as it empowers them with lots of useful information.

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Say Goodbye to Google Authorship

Google has recently announced the end of its Authorship program. For real estate professionals, this SEO tool can no longer be counted on to promote one's brand and thought leadership.

The idea behind Google Authorship was to influence page rankings based on the reputation of its authors. This was accomplished by using digital signatures. So in theory, trusted authors would receive a higher score than someone who hadn’t yet earned their reputation.

While Authorship is down-and-out at the moment, the concept may be too good to stay down for long. We anticipate a revamped program to take its place, but current branding strategy must prepare for life without Authorship in the time being.

Page Engage

Save this image and post to your page!

Suggested Copy: Many people think dark blue paint is too dramatic and makes rooms look too small.

Do you think it works in this dining room?

To have images like this auto-post to your Facebook page, try Page Engage here.

The Tortoise and the Hare in Social Media

It is always worth remembering that social media success does not happen overnight. Just like in real life, relationships and bonds between you and your audience can take a long time to build.

Too many real estate brands leap into social media marketing with gusto, only to give up shortly afterwards. They give up because they did not have the tens of thousands of Facebook likes and a ton of commissions after their first week.

Be patient and work your strategy for the long haul.

The Power of Kids in Engagement

Are you looking for clever ways to improve your updates and boost engagement? Try using images with children.

Have you seen any cutesy viral videos or memes that include kids? Or do you have any adorable pictures featuring your own children? Share them, as they are always good for a bump in engagement.

If you do this, always keep in mind privacy implications. Make sure you have explicit permission to share an image of a minor. But if this can be obtained, you're sure to get a boost in engagement.

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Social Agent Group

Whether you are a social media pro or novice, the Social Agent Group on Facebook has the info you need to boost your social media presence. Let our subject matter experts answer your questions and receive up-to-date tips that will give you a competitive advantage.