Your social media news & tips for December 19: For real estate pros on today's most popular social sites.

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Issue #62 | 12.19.2014

Prepare Next Year's Content Production

As 2014 draws to a close, many real estate professionals are looking to put the finishing touches on their marketing plans for the upcoming year. Naturally, content production is one marketing aspect that should not be overlooked in this preparation.

With this in mind, it can be extraordinarily difficult to plan content in advance. There are, however, many ways to generate content ideas. One of the best ways is through the use of already existing social media. Learn how to use this valuable resource as a phenomenal tool in your content production repertoire.

Continue reading here

Have some fun on Instagram

While running a professional real estate business requires dedication and single-mindedness, your Instagram feed should never be all work and no play.

Instagram is perfect for displaying fun times in the office or when you’re out and about having lunch or dinner with colleagues. Sharing these types of images with Instagram followers speaks volumes. It not only suggests that you don’t take life too seriously while on the job, but instead you must be happy and successful in your career.

Integrate images that show your softer side to create stronger connections with your followers.

Page Engage

Save this image and post to your page!

Suggested Copy: The smell of a live Christmas tree is something that a lot of people look forward to each year. Many, however, would rather not deal with the mess of needles and sap.

Do you prefer a live or a faux Christmas tree in your home?

To have images like this auto-post to your Facebook page, try Page Engage here.

Find popular group boards on Pinterest

Use Pinterest group boards to get more repins, followers and traffic.

It can be extremely hard to find good group boards on Pinterest. That is because there’s been no search feature to help you out seek out these groups. However, there are tools such as PinGroupie which can help. PinGroupie is an easy to use and free tool that finds group boards for Pinterest users.

Import email contacts on to LinkedIn for connections

If you've been using LinkedIn for a while, chances are you've connected with most of the people you've done business with by now. However, searching through your email contacts is a great way to find anyone who might have slipped your mind or works in a different industry than they did before.

It may not make a huge difference at first, but all it takes is one message to start a big business move.

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