Your social media news & tips for September 21: For real estate pros on today's most popular social sites.

Real Estate Agent Directory Member

READ Score:

Member Since:

Issue #50 | 9.21.2014

10 Things Your Real Estate Blog Should Have

Have you ever considered what makes your blog a place people would like to visit? To attract a larger following and to enhance your online marketing success, be sure to add these 10 aspects to complete your real estate blog.

1. A well designed blog header. It doesn’t have to contain professional designer quality illustrations. However, your header should definitely contain clear and visually appealing images. It should be neat, possess easy to read fonts and include your blog’s name.

2. A stylish background. A background is not mandatory. But if you are going to use one, go with the less is more theory. A clustered background is not an option! Anything distracting or flashing should have no place on your blog. Research has indicated that a dark print on light backgrounds are easier on the eyes and more inviting to your audience.

Click here to read more

Be direct on LinkedIn

When using LinkedIn, do not mince words. It serves no purpose to make others guess about who you are or what you have to offer them in the real estate industry.

If other users have to make assumptions about your worth, it is more convenient for them to disregard you altogether. Keep your LinkedIn profile up to date, and maintain a clear portrayal of who you are and what you aim to achieve professionally.

Page Engage

Save this image and post to your page!

Suggested Copy: Cozying up by a fireplace is a great way to unwind after during the chill of Fall.

What would your ideal fireplace look like?

To have images like this auto-post to your Facebook page, try Page Engage here.

Know your social media limits

Social media marketing is all about quality, not quantity. There’s no point joining every social network that pops up just to spread yourself too thin.

Choose the social media platforms that best represent your target audience and your personal comfort. After all, a teeny bopper-oriented social network is hardly going to generate great leads for a realtor. Select the best ones that match your business brand and give them your full attention.

Proofreading is a must

Check, double check, and have someone else check each and every post you put out on social media. An embarrassing typo can cause a world of hurt for your brand. This is an easily avoidable happenstance.

For instance, would it do your business any favors if you left the “L” out of “public service?” You may only get one chance to impress a potential follower; don't lose out on them because of laziness and a lack of attention to detail.

Social Agent on the Web

Follow the Social Agent Today on Facebook! Like us to get tips, articles, and videos in your newsfeed. Check us out!

LinkedIn

Social Agent Group

Whether you are a social media pro or novice, the Social Agent Group on Facebook has the info you need to boost your social media presence. Let our subject matter experts answer your questions and receive up-to-date tips that will give you a competitive advantage.