Kia Ora!

Yesterday we launched the summer campaign for the region by revealing The Coromandel Cure, a research-backed prescription for anyone needing relief from the stress of a too-busy life.

As locals, we've always known that time spent in Hauraki Coromandel is a huge part our of own well-being.  We engaged a scientific researcher to prove that The Coromandel really is good for your soul. The study results show that a getaway to the region resulted in:

• a significant reduction in stress and anxiety levels,
• participants feeling twice as relaxed and more rested after their trip.

The Coromandel Cure was revealed on Three's TV show The Project last night with extensive out-of-home (outdoor) advertising and digital activity rolling out to lead viewers to their Coromandel Cure on the campaign page on thecoromandel.com.

Watch The Coromandel Cure video

Media coverage is a key component in this phase with this release going out today.

Read the Press Release: The Coromandel scientifically proven to be ‘good for your soul’ in world first

While the natural beauty and calm of Hauraki Coromandel is a big part of The Coromandel Cure, a key point of the exercise is to showcase our businesses and towns. We have had a lot of interest from local businesses developing their individual and packaged cures to support and leverage this campaign. Promotional activity will run through to Easter with a short break over the peak holiday season, so there is still scope for you to offer your Coromandel Cure.

Find out how to participate here:
https://thecoromandel.com/the-coromandel-cure/resources

Nga mihi
Destination Hauraki Coromandel