BUSINESS MARKETING & BRAND TRENDSAs 2016 approaches, clients, agencies and companies that we work with face uncertainties and opportunities each New Year brings. I can’t say which developments or trends are most likely to disrupt your clients business (or your career), or how they will change how it (or you) functions, communicates or engages consumers. That, of course, is the
job of creative minded business problem solvers (you!) who must reflect and connect the dots. Instead, I offer a collection of forecasts that examine the landscape, giving perspective of anticipated progression in digital, changes in content and technology, and likely shifts in cultural and consumer behaviors. For more specific commentary on any of the attached articles or on what they might mean for your own career opportunity, as ever, I’d be happy to talk with you. All the best, Stuart
|
