Your social media news & tips for August 5: for real estate pros on today's most popular social sites.

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Issue #44 | 8.5.2014

Fool-proof Real Estate Business Tips for Facebook

Facebook marketing is a brilliant way to build your fan base and spread word about your real estate business. What’s even better is that creating a successful Facebook campaign doesn't have to be a drain on your time or your budget. Follow these helpful tips to improve your real estate business. With only a few minutes of planning and set-up, these steps can have an immense impact on your real estate brand's Facebook presence.

The challenge all marketers face on Facebook is how to attract on-lookers to their real estate business. How do you convert browsers into fans and followers? Click here to read more

Social media trends and data

Source: GO-Gulf

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Don't believe this myth

It is believed by many that company channels are the most important social tools available to an agent. This is simply not the case.

Social media marketing success is about the individuals, not the corporate logos. Consider this: if you add up the number of social connections of your employees, they almost always exceed the connections for your official brokerage accounts. Decentralizing social media, and making it about the individual real estate professional, is the key to success.

Embrace long-tail keywords

Looking to improve your blog's SEO? One of the most practical ways to do this is through the use of long-tail keywords.

Long-tail keywords are created from 2 or more words. Instead of using a single keyword such as "homes," use a long-tail keyword such as "Gated community homes in Dallas."

These keywords typically have a lower search volume on Google or Bing. However, these long-tail keywords will have a greater ranking potential and attract the attention of the specific target audience you desire.

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Whether you are a social media pro or novice, the Social Agent Group on Facebook has the info you need to boost your social media presence. Let our subject matter experts answer your questions and receive up-to-date tips that will give you a competitive advantage.