Issue #54 | 10.17.2014

How Professionals Find Valuable Connections On LinkedIn

Social media is too often blamed for a lack of productivity in the workplace. However, having an active and engaging online presence can actually assist you in getting ahead with your real estate career. You simply need to know how to work the system.

Every business professional has an understanding of the benefits of networking; social connections are always of the utmost importance – especially in the real estate industry. Not everyone though takes advantage of social media networking. LinkedIn has proven to be a highly successful tool for many agents looking to establish new connections and promote their reputation as a real estate professional. This hold true whether someone is just starting out in their field of business or for someone who is a seasoned veteran within the trade. Consider this advice to maximize your LinkedIn efficiency and effectiveness.

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Tell your story without direct self-promotion

Brand marketing for real estate agents can be tricky business. As homebuyers and sellers become de-sensitized to direct marketing tactics, it is vital for agents to connect with their target audience in new and more genuine manners.

Avoid irritating these potential leads by identifying ways to share key components of your real estate brand’s image without resorting to outright sales tactics. Place a greater emphasis on sharing your expertise and what you believe will be of substantial value to those in the homebuying/selling process.

Page Engage

Save this image and post to your page!

Suggested Copy: Now that is a pool!

What centerpiece would you love your backyard to have?

To have images like this auto-post to your Facebook page, try Page Engage here.

Post at peak times on your network

As you post on social media, pay attention to the times during the day when your images receive the most engagement- through measurables such as likes and comments.

Use the trends you’ve identified to be sure you’re posting at peak times when you’ll be most likely to reach members of your target audience.

Add text to your Instagram pictures

Memes get a lot of traction on Instagram. So take advantage of this type of viral-style image!

Start by creating your own graphic and text combinations. It may be help to use the Meme Generator website to do your homework on current meme trends, as well as make your own to share.

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Social Agent Group

Whether you are a social media pro or novice, the Social Agent Group on Facebook has the info you need to boost your social media presence. Let our subject matter experts answer your questions and receive up-to-date tips that will give you a competitive advantage.