Zealana Launches Direct Distribution in United States 

Zealana, innovator of New Zealand-made, hand-knitting yarns, will assume full responsibility for the distribution of its products in the United States on April 17, 2015. Zealana is also pleased to announce that Claudia Edam, previously of The YarnSisters and Leslie Cumming, previously of Peartree yarns will join Zealana’s U.S. distribution team. Claudia will assist in the execution of day-to-day customer service, order processing and trade shows; Leslie will assist with U.S. sales and marketing.

“We’re very excited to launch the direct distribution of our yarns in the U.S.,” commented Jimad Khan, international marketing manager at Woolyarns. “YarnSisters commitment to establishing and helping to grow the U.S. market for Zealana has been a driving force behind our success to date. As we assume responsibility for the direct distribution, marketing and sales of our yarn and pattern line, we will build further upon Claudia and the YarnSisters previous efforts, and will work more closely with our U.S. customers to understand their changing needs.”

Zealana’s modern brand, classic + modern knitwear designs and yarn collections Luxuria, Performa and Artisan reflect the unique heritage and history of New Zealand and are the result of the company’s continued investment in its brand, world-class milling and technological capabilities.