Opportunity to participate in Australian campaign

As you may have seen over the weekend, Tourism New Zealand is launching a campaign focussed on driving short-term holiday arrivals from Australia to support tourism growth called “Everyone must go”, announced by the Prime Minister and Minister for Tourism and Hospitality yesterday. 

The campaign aims to drive bookings and arrivals in March, April, and May of this year. Australia, as New Zealand’s largest source for international visitors and short-haul market, is well-positioned to drive additional arrivals this autumn.

The campaign will focus on channels that are most efficient for converting people into booking mode. In Australia, there will be radio advertising, digital advertising across websites, social media platforms, search engines, mobile apps, and video streaming sites.

The campaign will also include a range of flight, accommodation and booking platform activity with various partners to encourage consumers to book. 

Participate in the campaign - and let's showcase The Coromandel

TNZ are welcoming operators to be involved by submitting a package or deal.

We’d love to see high participation from operators around The Coromandel, which will enable us to leverage this campaign and increase the promotion of The Coromandel. 

Submit a deal for consideration:

Please login to your business account in the Tourism Business Database.  Select Deals from the top toolbar and create your Deal.  It can be previewed to the right of the page as you do this.

If you don’t have access to the account, please email register@tnz.govt.nz and TNZ will send you instructions on how to get this.

Please include ‘Autumn Deal’ in the first title line and choose ‘Submit for Approval’ at the base of the section when you’re ready to submit.

eXplore Show - Central North Island – FINAL CALL

Registrations for eXplore close tomorrow - 18th of February.

We highly recommend the eXplore trade show if your business is:

• new to the market
• looking to grow international visitors
• introducing new product features
• facing strong competition
• looking to build trade contacts and forward bookings
• keen to maintain trade relationships as core business

The event is targeted at the main travel partners ranging from the Product Buyer/Decision Makers at Inbound and Wholesale Companies through to frontline staff from isites, retail travel agencies and inbound/wholesale companies. Tourism NZ staff from the trade and media teams plus corporate and education sector buyers will also be in attendance.

View the prospectus here.