Issue #15 | 10.16.2013 | 231,028 members

The Difference Between Real Estate Facebook Pages and Profiles

If you’re like 90 percent of real estate agents, you have a Facebook profile or business page that you’re using in some capacity for your real estate business.

It’s important to know the major differences so you can use each of them to your advantage to meet new clients and make genuine customer connections.

Facebook profiles collect friends; Facebook pages collect fans.
Profiles let Facebook users ‘friend’ each other to connect on a personal level. Contingent upon accepting one another’s friend request, you can utilize your profile to maintain and cultivate relationships with your personal network, and grow your referral base.

Pages let fans (people who “like” your page) connect with businesses and opt-in to marketing posts. Fans can include friends, family, extended network, and anyone else who decides to like your page. Use your page to market your real estate services, grow your fan base, and compartmentalize your business activities from your personal activities.

Facebook profiles are limited in terms of brand-building and promoting your services; Facebook pages provide unlimited opportunities to grow your brand and reach.
The amount of growth you can experience on your profile depends on the number of friends you have and how often people personally interact with you.

Using pages can put your business on a faster track to leads and conversions. Facebook pages allow you to showcase your personal brand, market your services and drive traffic to your page with promoted posts and Facebook real estate ads. You can also add valuable tabs such as Home Search, Featured Listings, Contests and more.

Facebook profiles must be held under an individual name; Facebook pages can be given an individual or commercial name.
Your personal brand name is your calling card, so if you want to promote your business using a name such as Jennifer Anderson Real Estate Agent, you’ll need to do so on your page.

Facebook profiles are primarily managed by you; Facebook pages can be managed by you or page admins.
Personal profiles can be managed by others if you grant permission to your account. When it comes to managing your Facebook business activities, pages are ideal because you can assign admins such as Manager, Content Creator, Moderator, Advertiser or Insights Analyst.

Benefit from page management services such as Page Engage, which provides fresh,  hand-picked real estate content posted to your page daily.

Facebook profiles do not allow you to monitor your reach and social activity; Facebook pages have an page analysis tool built-in.
An important component of any marketing campaign is the ability to track your success. The Insights tool, located at the top of your Facebook page, provides you real-time data about your reach and engagement so you can adjust your marketing plan accordingly.

Both Facebook pages and profiles provide easy-to-use, free services that connects you to friends and fans—make the most of them and grow your real estate business today!