Industry Workshop
How AI is changing destination marketing
Artificial intelligence (AI) is changing how visitors discover destinations, plan trips and make booking decisions. From AI-assisted search to platform-led recommendations, inspiration, evaluation and conversion are increasingly happening at the same moment.
Tourism New Zealand is firmly focused on reaching 3.9 million arrivals by December 2026 and doubling the value of tourism by 2034. Adapting to new technologies collectively as a tourism industry will ensure that businesses and New Zealand continue to convert demand in the age of AI.
As mentioned in our industry update last week, Tourism New Zealand is hosting a series of free, practical, action-focused workshops designed to help operators ensure their product remains visible, competitive and bookable.
Registration and more information here. Registrations will close 02 July.
In the workshops we will cover:
- AI, the changing travel booking journey and what this means for demand now and into the future
- How to ensure destination New Zealand is visible across AI platforms
- Practical actions operators can take to ensure their product and New Zealand is discoverable
What you’ll leave with:
- Immediate actions to improve AI-driven discoverability for your business
- An understanding of how to remain competitive in an AI led travel landscape
- Practical ways to align with TNZ channels, platforms and programmes
Workshop dates and locations:
- Tāmaki Makaurau Auckland: Monday, 20 July, 9am-1pm
- Rotorua: Tuesday, 21 July, 9am-1pm
- Tāhuna Queenstown: Wednesday, 22 July, 9am-1pm
- Ōtautahi Christchurch: Thursday, 23 July, 9am-1pm
- Online session: Friday, 24 July, 10.30am-12pm
