Issue #66 | 1.18.2015

Avoid Insanity in Your Real Estate Marketing Efforts

“The definition of insanity is doing the same thing over and over again and expecting different results.” This line is often quoted, but frequently ignored- especially when it comes to real estate marketing efforts.

This January is the perfect time to stop this cycle of insanity and to reinvigorate one’s real estate marketing efforts.

Let individuality shine through in real estate marketing efforts

Individuality is one of the most valuable characteristics at an agent’s disposal in the marketplace. Homebuyers and sellers want to work with someone who is not only knowledgeable about their trade. They also want someone who they can relate to and who they believe will go the extra mile to help them achieve their goals.

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Facebook's new call-to-action button

Facebook ended 2014 with the announcement of a new call-to-action button for its Facebook business pages. With the new feature, page administrators can choose from a variety of call-to-action buttons. These will be added next to the “Like” button at the top of your Facebook business page.

The new call-to-actions available include:

Book Now
Contact Us
Use App
Play Game
Shop Now
Sign Up
Watch Video

Page Engage

Save this image and post to your page!

Suggested Copy: What do you think of this outdoor patio space?

To have images like this auto-post to your Facebook page, try Page Engage here.

Social marketers must remember the law of reciprocity

When trying to succeed with marketing on social media, you cannot expect others to share your content and talk about your brand if you don’t do the same for them.

Make an effort to devote some time on social media to focus on sharing and talking about content published by others. These can be other small business owners such as home designers, restauranteurs, and clothiers.

Marketing inspiration quotes

"Vision without action is a daydream. Action without vision is a nightmare."

- Japanese proverb

"Success is not final, failure is not fatal: it is the courage to continue that counts."

-Winston Churchill

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