Your social media news & tips for October 23: For real estate pros on today's most popular social sites.

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Issue #55 | 10.23.2014

10 Habits of Successful Agents on Instagram

Social media is constantly evolving. With this fact in mind, more and more realtors are turning to Instagram to reach out to younger homebuyers and sellers. If you plan to adopt a similar marketing tactic, you’ll want to take a look at implementing the following Instagram habits into your repertoire. By abiding by these habits, you too can become one of the successful agents on Instagram.

1. Get to know Instagram’s filters

Instagram offers more than a dozen automatic image filters. However, not all of them are created equal. Find the ones that best suit your images. Some of the best to become acquainted with for general image editing include hefe, inkwell and rise.

Click here to read Habits 2-10

Don't use auto-generated article photos

Trying to drive traffic to a blog post or article you’re sharing on Facebook? Instead of using the automatically generated link and image block generated by Facebook, attach your own image to the post and add the link to the blog article as a neat and tidy bitly URL. Bitly is a free service that shortens your URLs and allows you to track the number of clicks.

It is best to use a larger, more appealing image.A larger image can do a better job of capturing the attention of your target audience. A/B test this technique and see if your clicks improve from the regular auto-generated format.

Page Engage

Save this image and post to your page!

Suggested Copy: This looks like a perfect desert retreat.

What do you like most about this abode?

To have images like this auto-post to your Facebook page, try Page Engage here.

Change the formatting of Google+ posts

One of the fun and unique features of Google+ is the ability to change the formatting of the font within a post.

You can bold, italicize, or strikethrough text when sharing or commenting on content. Changing the formatting sections of text in your posts is a really simple way to make your content, as well as to have main points stand out to your viewers.

Create better company updates for LinkedIn

There is not a lot of room to get creative on the professional social network, LinkedIn. However, you can create more compelling company updates by posting rich content.

The majority of companies and people on LinkedIn are only sharing links. However, an easy trick to enhance your own content is by sharing images, YouTube links, and SlideShare presentation links.

All of these content types stand out and look visually appealing in LinkedIn’s news feed. By standing out you are more increase engagement and lead generation.

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