Real estate social media news & tips for January 12

Issue #65 | 1.12.2014

3 Digital Marketing Tips to Excel This Year

2015 can be a pivotal year, depending on how you posture your digital marketing in the local community.

The secret to successful digital marketing in 2015 is pretty simple: realtors have got to know their local audiences. The beginning of the New Year is the perfect time to sit down and evaluate the characteristics of attributes of your local market’s target audience. Take these tips under consideration when constructing your new and improved digital marketing efforts.

Digital marketing tip #1: Don’t just make proclamations. Back up the talk with data.

Traditional advertising is perceived as sketchy at best in the minds of most customers. Even though traditional advertising costs far exceed digital marketing costs, it still doesn’t have the same level of credibility.

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The right font can make all the difference

You work hard creating your content. It's only natural that you don’t want it to go to waste. Choosing the right font is one such way to ensure this.

Make sure to select fonts that work wherever someone is reading your content. This should take into account where viewers will see the content, whether it's on a large desktop or a tiny phone. The most appropriate means of doing this is to mobile optimize your content. If this can't be done, at least ensure that the fonts you use are clear and readable on phones and tablets.

Also, verify that your fonts are web-safe fonts, so that you don’t have issues with fonts not appearing properly in certain web browsers.

Page Engage

Save this image and post to your page!

Suggested Copy: Love this shade of green here! It is very unique and works well with the copper accents on the dishes and cookware.

What do you like most about this Victorian kitchen?

To have images like this auto-post to your Facebook page, try Page Engage here.

Stats to Consider

According to the 2014 Social Media Marketing Industry Report:

90% of marketers regularly use Facebook ads
92% of marketers affirm that social media efforts generate increased exposure for their businesses.
70% of marketers plan on increasing their use of infographics and memes in their social media marketing efforts.

Don't forget the descriptions on Pinterest

If you want your images to get noticed on Pinterest, it can be helpful to write detailed descriptions.

With the right keywords, other Pinterest users will be able to find your images more quickly. When images are found more frequently and quickly, you will have more chances to be noticed, ensuring more traffic to your website or other branding tools.

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