WHAT DID THE WINE INDUSTRY
LEARN FROM 2020?

How Did Napa & Sonoma Wineries Really Fare

and How Should They Adapt in 2021?

a ZOOM Wineries Learning Series

Thursday, April 15th | 10.00 AM – 11.00 AM

Ask the management of Napa and Sonoma wineries about the impact of COVID-19 upon their business and operations and you’ll receive a multitude of opinions, from braggadocios tales of unimpeded success to tragic reports of despair and loss. While the center cut of opinion seems to be one of cautious optimism as we enter 2021, one can’t help but detect a palpable note of “whistling past the graveyard” as the industry addresses the inevitable fear and confusion that defined 2020 and bleeds into 2021.

To gain a more precise understanding of the issues confronting the industry going forward, LuxeSF has gathered a panel of eminently-qualified expert practitioners to provide Napa and Sonoma wineries, particularly smaller producers, with understanding and clarity about what happened in 2020 as a result of COVID-19, how it changed the marketing protocols and what it means for long-term survival in terms of tectonic marketing shifts.

FEATURING:

• SHAMUS DONLON, Director, Luxury DTC Marketing & Operations, E. & G. Gallo Winery
• MICHAEL OSBORN, Founder & Executive Vice President, wine.com
• DR. LIZ THACH, Distinguished Professor of Wine and Management at Sonoma State University

ZOOM CONFERENCE DETAILS:

• DATE:  Thursday, April 15th
• TIME: 10.00 AM – 11.00 AM
• PROGRAM FORMAT: 45-minute discussion, followed by 15 minutes of viewer Q&A

TO REGISTER:

• To participate, please RSVP below and a secure ZOOM conference link will be forwarded to you prior to the program
• This program is available without fee to all members and guests of LuxeSF and CANVAS

PRESENTING SPONSORS: