GOOD FOR YOUR SOUL - Kaitiaki

Over the past year something pretty special has been growing across Hauraki Coromandel. 

Tourism businesses, visitors and locals are coming together to give back to this place that gives us so much. 

To help take the initiative to the next level, we’ve created a short film featuring tourism operators from across the region sharing why they've chosen to be part of GOOD FOR YOUR SOUL - Kaitiaki and what giving back to this place means to them.

Watch the video below and hear directly from the businesses helping lead this movement.

New Businesses Joining the Movement

It's been awesome to see more operators joining GOOD FOR YOUR SOUL - Kaitiaki for season 2. 

Each new business strengthens the impact of the initiative and shows what's possible when tourism works together to care for this place.

New Kaitiaki businesses include:

Why This Matters

Tourism in Hauraki Coromandel is built on nature. Our forests, wildlife, beaches and landscapes are what bring people here in the first place.

Protecting these environments ensures the experiences that define this region continue to thrive.

There’s also a growing expectation from travellers that tourism gives back to the places they visit. Visitors increasingly want to support businesses that care for the environment and have a positive impact on the destinations they operate in.

For tourism businesses, being part of GOOD FOR YOUR SOUL – Kaitiaki is a simple way to demonstrate that commitment, supporting industry frameworks like the TIA Tourism Sustainability Commitment and Qualmark, and turning the Tiaki Promise into action.

It’s about working together as a region to ensure tourism continues to give more than it takes.

Thank You

To everyone who has donated, supported planting projects, or become part of the initiative so far, thank you. 

Together we're restoring the land that restores us. 

Ngā mihi nui