Issue #71 | 2.23.2015

7 LinkedIn Hacks for Realtors

Looking for clever ways to improve your effectiveness on LinkedIn? With these LinkedIn hacks in hand, you can make your profile your best personal branding tool:

LinkedIn hack #1: Be redundant

Know the top five strengths for which you want to be recognized and use them in your LinkedIn profile. Use them repeatedly. If your top skill is short sale transactions, describe your short sale proficiency in your summary as well as in multiple experience descriptions. This will help the right audience find your LinkedIn profile in searches.

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Appeal to readers through your blog title

The first thing someone will notice about your real estate blog is the different titles of your individual posts. Make sure these stand out, compelling readers to read more.

This doesn’t mean that the title needs to be the first part of the blog post you write. Rather, when beginning to blog, come up with a working title that will give you enough detail to guide you as you write.

When you finish developing your content, you’ll have a better understanding of the message and content of your post. You can then head back to the title and make it eye-catching for your target audience.

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Don't use lingo and stats only other realtors understand

When creating marketing messages, it is better to speak plainly. Impress prospective clients with your industry knowledge instead of using fancy words and confusing them.

The most common place this lingo/ confusing terminolgy is found is inside market updates. The stats and phrases you understand aren’t as useful for the general public. Keep this in mind when speaking to them.

LinkedIn facts to consider

1. LinkedIn has a database of over 135 million users worldwide.

2. 77% of LinkedIn users are age 25 and above (i.e. the prime demographic of real estate buyers and sellers).

3. The average household income of LinkedIn users is $109,000

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