Your social media news & tips for November 17: For real estate pros on today's most popular social sites.

Issue #58 | 11.17.2014

Why Realtors Should Be Using Infographics

Your social media feed does not lie: infographics are the hot new content features you should be implementing. Infographics provide a great way to use visual representation of data, information or knowledge in a creative manner that is viewer-friendly. Consider these benefits that real estate agents can gain from the use of infographics.

1. Infographics can build target audience

Studies have indicated that 90% of social media users are more attracted towards visual information. This comes in the forms of pictures, charts, graphs, and even stylish fonts. By using these attractive features, such as in an infographic, agents can improve their ability to build a greater target audience for their brand.

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Use Instagram to show people how you view the world

Use your Instagram images to demonstrate how your real estate brand sees the world and tries to make it meaningful to others.

For many agents, they find passion in their work because they see their profession as a way to bring families together and to improve the quality of life people enjoy. If you share such sentiments, let the world know by sharing images that reflect these feelings and aspirations. This can include using images of children at play or parents holding their newborn.

For those who truly love their town or neighborhood, use images to highlight the aspects you find most enduring. For those agents in Las Vegas, it may be the glitz and glamor of the Strip; for the agent in San Francisco, it may be the plethora of foodie delights. Whatever makes your area special to you, share it with your audience.

Page Engage

Save this image and post to your page!

Suggested Copy: This window seat would be the perfect place to curl up with a good book or enjoy an afternoon nap!

What do you think of this space?

To have images like this auto-post to your Facebook page, try Page Engage here.

Include a link to your real estate website on your Twitter profile

Your marketing efforts should aim to promote trust in your real estate brand. One often overlooked way to garner such trust is by forgetting to provide links for Twitter users to learn more about your services.

This may seem overly simplified, but providing good backlinks to other marketing materials has proven to be a method to demonstrate your reliability and trustworthiness as a business brand. Be sure to capitalize on this simple tactic.

Broaden your LinkedIn group potential

LinkedIn users are allowed to be in a maximum of 50 LinkedIn groups. However, only 16% of users actually reach this limit.

Join more groups and watch as your branding efforts improve. Being a part of groups improves your search rankings and ability to be highly visible in the network.

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