Your social media news & tips for November 25: For real estate pros on today's most popular social sites.
THE SOCIAL AGENT

Issue #59 | 11.25.2014

How Agents Can Take Advantage of Black Friday

Black Friday weekend marks the beginning of the Christmas shopping season. This can come to the detriment of real estate agents, as buyers may be more preoccupied with purchasing gifts than purchasing property. But there are steps agents can take to be as effective as possible this Black Friday:

 

Show homes, not open houses on Black Friday

 

Rather than putting on open houses to reach the masses, focus on individual clients on Black Friday weekend. The logic behind this tactic is simple: it is likely that only serious buyers and sellers will make an effort to look at properties during this time. Open houses are more likely to not be successful, because casual or moderately interested walk-ins are likely to forgo this activity to focus on other priorities (i.e. gift shopping) during this weekend.

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Upload your mailing list to Facebook

Looking to build upon your existing leads for Facebook advertising? If you are, you can add a custom audience and upload your mailing list directly to Facebook.

 

This enables you to target users you have an existing relationship with. Taking advantage of the custom audiences feature often increases ad conversion rates. If existing leads like or share your posts, it is also possible to increase the reach of your advertising with the inclusion of your existing leads' contacts.

Page Engage

Save this image and post to your page!

Suggested Copy: Happy Thanksgiving everyone!

 

What are you most looking forward to this holiday?


To have images like this auto-post to your Facebook page, try Page Engage here.

Know how your competition uses Pinterest

Knowing your business competition is half the battle in succeeding with social media marketing.

 

Investigate how other agents are interacting with their followers on Pinterest. Take this info to figure out what you can do differently, new, or better to win those followers over. 

 

By following what other agents are implementing in their strategies, you can improve your own to become a Pinterest All-star!

 

 

Black Friday Deals

Facebook's Real Estate Agent Directory is offering their MLS search service, IDX Home Search, for 35% off with promo code BF35IDX .

The service places a full MLS search directly into the agent's Facebook page, allowing home buyers to search right then and there. 

 

 

Social Agent on the Web

Follow the Social Agent Today on Facebook! Like us to get tips, articles, and videos in your newsfeed. Check us out!

 

LinkedIn

Follow us on LinkedIn to stay up-to-date on all our latest social media tips and trends.

 

Social Agent Group

Whether you are a social media pro or novice, the Social Agent Group on Facebook has the info you need to boost your social media presence. Let our subject matter experts answer your questions and receive up-to-date tips that will give you a competitive advantage.