Can you debunk these common Facebook myths for real estate agents? Social Media Tips for Real Estate Professionals

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Issue #16 | 10.23.2013 | 233,172 members

Common Facebook Myths for Real Estate Agents

There are several myths in circulation about Facebook and how real estate professionals should utilize the site for their business. Take a look at the following myths and see if you can debunk them!

Myth #1: I need to set up two Facebook accounts, one for business and one for personal.

This is a common misconception. Agents only need to set up ONE Facebook account for both their personal profile AND business page. Your business page will be connected to your personal profile, however, they are completely separate entities.

No one can see your personal information from your page, or even see the name of the page administrator. Remember that according to Facebook’s Terms of Service, you’re not allowed to use your personal profile strictly for business, so you’ll want to create a fanpage for your real estate business.

Learn how you can easily switch between your personal profile and business page.

Myth #2: People only use Facebook to socialize and not for business.
Another common myth is that Facebook users only log on to connect with friends. In fact, over one billion people like and comment an average of 3.2 billion times every day with over 15 million businesses on Facebook.

When you have a strong presence on Facebook, your business is part of these conversations and has access to powerful word-of-mouth marketing—recommendations from friends.

Start the conversation about your business and grow your customer connections by posting engaging content relevant to real estate.

Myth #3: I don’t have time for Facebook so there’s no way I can use it for my business.

One of the best things about Facebook is the ability to let the site go to work for you. Many agents believe that their busy schedules prohibit them from getting involved in Facebook marketing.

However, Facebook pages allow agents to schedule posts in advance, assign admins to manage their business page, or even have apps manage their pages for them.

Learn more about Facebook page management service Page Engage.

Do's & Don'ts: Using a Good Agent Profile Picture

Your agent profile picture says a lot about you and will be seen by anyone interested in learning about your business. Make a good first impression with your clients by choosing a good agent profile picture!

Do: Use a current, up-to-date image of yourself. If you meet a client in-person they should be able to recognize you from your picture.

Don’t: Use grainy, small images. Using a higher quality image gives your profile a more professional appearance.

Do: Keep it Simple. You should be the focus of your picture, so remove unnecessary props such as hats and pets, and stay clear of busy backgrounds.

Don’t: Use your logo as your primary picture. Your clients need to be able to connect with a person, rather than your business-even if it is well known.

Do: Be consistent. Using the same image across different social media platforms makes you more recognizable and helps to build your brand and presence online.

Page Engage

Save this image and post to your page!

Suggested Copy: Sliding barn door doubling as a bathroom divider--- love it or leave it?

#homes #bathroombliss #barndoor #rusticdesign

To have images like this auto post to your Facebook page, try Page Engage here.

Tip: Customize Your Business Page Tabs

On Facebook, you are able to modify your business page tabs with images and verbiage that are consistent with your branding. Get an ultra-professional look by customizing your tabs.

To customize your tab image: Click on the upper left corner of any of your current page tabs. Click the small pencil icon and click ‘Edit Settings.’ Click ‘Change,’ hover over the image and click ‘Edit.’ Then choose the image file you want to upload.

To customize your tab verbiage: Click on the upper left corner of any of your current page tabs. Click the small pencil icon and click ‘Edit Settings’ and type in your new tab verbiage.

Page Spotlight: READ ADvantage

Want to extend your reach, drive traffic to your business page, and get more likes and leads? Try READ ADvantage advertising service on Facebook.

Create a campaign in under 3 minutes, get your ads in front of 1,000s of potential home shoppers daily, and receive lead notifications when consumers click your ads!

New promotional ad templates are now available including Open Houses, Home Search, and Facebook Sweepstakes.

Start your ads today!

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Whether you’re a novice or pro, you’re welcome to join!

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