PARALYMPICS

Commissioned by Sunset and Vine, Jump has created a new visual identity for Channel 4’s coverage of the Paralympic Games in Rio.

London 2012 introduced us to 'The Superhumans', many of whom are now household names. We've selected six of our finest and have hand crafted beautiful expressions of their abilities, personalities and Paralympic glories through authentic Brazilian illustration and painstaking cel animation.

Our sequence picks up our athletes from London 2012 and delivers them to Rio 2016 in an explosion of Brazilian energy and colour. By animating directly on-top of footage from London 2012 we have been able to transport the athletes into a new word whilst retaining the visceral emotion which triggers such vivid memories of the incredible achievements in London. 

This sequence has plumbed the depths of our imaginations. Jonnie Peacock proudly struts with resplendent feathers. Ellie Simmonds becomes one with the water that she so effortlessly glides through. Hannah Cockroft engulfs her competitors with the power of a hurricane. David Weir transforms into an unstoppable 'Weir Wolf'. Sarah Storey, Paralympic Royalty, becomes liquid gold. Richard Whitehead blasts through his competition in the final 100m.

The sequence was designed and animated in-house at Jump using 2D Flash Animation, Cinema 4D & After Effects. To see more of Jump's work, please click on the button below.