The Coromandel Cure Is Rolling Out – Don’t Miss Your Spot

The Coromandel Cure is officially rolling out for winter, and operators across the region are already jumping on board with packages, products and experiences designed to help visitors relax, reconnect and recharge.

With a major regional marketing push about to launch across digital, social, PR, print and outdoor channels, now is the time to make sure your business is part of the story.

Running June–August 2026, The Coromandel Cure builds on the hugely successful campaign launched following the storms, celebrating the restorative experiences our region naturally delivers, from coastal escapes and wellness retreats to great food, dark skies and nature-based adventures.

How to get involved

We’d love operators to create their own “Cure” and be part of the wider campaign story.

This could be:
• A winter special or package
• A limited-edition menu item or product
• A wellness, nature or stargazing experience
• A collaboration with other local businesses
• Anything that’s genuinely “good for your soul”

Easy ways to leverage the campaign

• Upload your package or offer.  This can be loaded via either Tourism New Zealand or Destination Hauraki Coromandel
• Use our ready-made social templates and creative assets
• Tag @thecoromandel and use #coromandelcure #goodforyoursoul
• Add Coromandel Cure branding to your website, socials and marketing
• Request campaign stickers for products or displays

Campaign resources and information can be found here

If you’d like to get involved, collaborate or learn more, flick us an email. Let’s work together to make this winter one worth escaping to.