Your social media news & tips for August 13: for real estate pros on today's most popular social sites.

Issue #45 | 8.13.2014

Should You Use Hashtags on Facebook?

We have all heard of hashtags, especially with Twitter. But what are hashtags, and should you be using them on Facebook for your real estate business?

What are hashtags?

Originally started on Twitter, hashtags were designed to filter and sort through the mass of tweets found on the network. In essence, a hashtag was a way to filter discussions in a straightforward way. You could click the hashtag to see all tweets from people on that particular topic. You could discover and follow all sorts of new people this way. Click here to read more

Get more retweets with these 10 words

The language you use on Twitter can influence the effect it has on followers. Certain words or phrases are more likely to compel followers to retweet your content. According to research, these are the 10 most retweetable words:

you
twitter
please
retweet
post
blog
social
free
media
help

Take this info into account and start creating tweets using these words in the message. Don't be surprised that your number of retweets skyrocket!

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Crop your way to better Instagram photos

Looking to enhance your Instagram photos? Before you look to filters and other apps to do the trick, be sure to crop images to their optimum frame.

Before you apply any filters, crop your shots as you want your followers to see them. Some apps can aid in the cropping process, but you can easily do this without an app too. Your iPhoto library will let you crop your photo down right from your viewing plane.

Let your sense of humor shine

Have you ever noticed that funny and witty people are more popular online? Why not follow their example to improve your own marketing success?

Insert humor into your social media marketing. Showing your sense of humor will make your content stand out, which will increase the odds that your audience will share it with their friends and colleagues.

When you incorporate this, don't try to be a comedian. Don't force jokes or quips. Let them come naturally and when timing is appropriate.

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