Is The Coromandel Cure really good for your soul?

The Coromandel Cure has received some great coverage, with media keen to challenge if 'good for your soul' really stacks up. A post campaign report will be presented next year, for now here's a few highlights of alternate views on the science: NZHerald, Mike Hosting Breakfast

Industry engagement, from towns, tourism, hospitality and retail businesses has reached an optimum level on www.thecoromandel.com. We continue to welcome additional packages, please note these may not go up until after the peak period as other product promos expire.

https://thecoromandel.com/the-coromandel-cure/resources

Pictured: The Coromandel Cure featured on digital billboards and bus stops in Auckland

It's great to see The Coromandel Cure assets being used across social media. Remember to keep tagging #goodforyoursoul when sharing your take on The Coromandel Cure.

Travel App

The Travel App has had over 600 downloads to date. It is now downloadable overseas  (yes, this was requested) and we are now confident that we can promote this beyond industry and partners. Please feel free to share this with your guests and visiting friends and family.

This poster may be useful for your reception, cafes, newsletters, booking confirmations concierge guides, social media etc.

Feedback is welcome, we will keep you posted on future developments and upgrades.

Tourism Sentiment Index (TSI) - how is our reputation lately?

The latest TSI report, which measures the brand reputation of all things ‘Coromandel'  continues to score below the global, national and Waikato benchmarks. Top assets to the overall performance in the third quarter are Restaurants & Dining, Beaches, and Nature Photography.

TSI is calculated by analysing millions of pieces of online content across different tourism assets.This captures many voices of the complete brand and whether their impact is positive or negative. Operators, residents, visitors, media and associations online engagement all contribute towards brand score and reputation.

In a year where negative associations with all things “roads, weather and Coromandel” has negatively saturated the digital media, the opportunity to flip the script is days away. We all need to continue dialing up the positive outlook on open roads and a long summer as we seek to build back our brand reputation. 
 

Tourism Export Council NZ (TECNZ) Symposium

DHC's Hadley Dryden attended this week’s TECNZ symposium. DHC have maintained strong relationships with TECNZ as we’ve progressed through the storm recovery. We would like to acknowledge the support of TECNZ Chief Executive Lynda Keene. The Coromandel and opening of SH25A got a special mention in Lynda’s opening address to almost 300 inbound tour operators and industry professionals. We will continue to stay connected with TECNZ and other agencies such as Tourism Industry Aotearoa as the region works through ongoing challenges.

The latest International Visitor Arrivals indicated 2024 should be tracking towards an 87% of visitors compared to pre-Covid. Forecasts indicate a recovery to pre pandemic levels in the final quarter of 2025. Working with the tourism industry, Thames-Coromandel and Hauraki District Councils’ we continue recovery efforts and advocacy after a tough year.  

Pictured from left: Greg Thomas (TIA General Manager of Membership & Advocacy), Rebecca Ingram (TIA Chief Executive) and Hadley Dryden (DHC).

eXplore Central North Island Trade show - 30 May 2024, Auckland

The next tourism trade event is eXplore. Held annually at Eden Park, this show is one full day for agents to meet with you and discuss selling your services to international travellers.  This is a free-flow event and some appointments are planned this year at the agents' request.  We expect some international agents in the country for TRENZ will attend too (we're inviting them).

To find out more and register: https://www.explorecentralnorthislandnz.com/explore2024exhibit/

Farewell

After 8 years with Destination Hauraki Coromandel (DHC) our esteemed colleague, Lynette Dey has embarked on the next chapter of her life.

Lynette was tasked with International marketing and quickly became an expert in this key role. Building strong relationships with Tourism New Zealand, inbound trade and travel wholesalers Lynette pitched and supported countless media and trade itineraries from all around the world.

Lynette worked tirelessly to share export ready product within our promotional networks such as Explore Central North Island and Pacific Coast Highway touring partners. Lynette’s professionalism is second to none and ultimately helped the reputation of our region which is highly regarded with travel sellers.

Hosting and media responsibities extended to the domestic market which became busier still during Covid-19. Add to this social media activity, digital content and communications all delivered in a style that exhibits why Hauraki Coromandel is good for your soul. Lynette’s positivity and productivity helped our small team keep pace with the big guys.

In her own typical style Lynette respectfully progressed work within the bike scene, behind the scenes. Supporting the Hauraki Rail Trail and a champion of the potential for mountain biking in the region, this work often goes unnoticed, but will help contribute to everything that tourism is - bums on seats for years to come.

We wish Lynette, our secret weapon, a well deserved break and all the best for the next chapter!