Your social media news & tips for Apr 7: for real estate pros on today's most popular social sites.

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Issue #34 | 4.7.2014 | 294,123 members

Linking your Twitter and Facebook accounts is a horrible idea

Any reasonable professional aims to be more time-efficient. After all, there is a constant assortment of duties a real estate agent has to fulfill in their busy schedule. Linking your Twitter and Facebook business pages seems like a great idea then. Why post twice if you can do it all at once, right? Think again!

The goal of being on social media is to engage with your community. It is about being a part of the discussion, making valuable connections with your network, and demonstrating your expertise and trustworthiness. It is not about broadcasting your message, self-promoting with a lazy duplicated message across multiple platforms just to save time.

If you link the accounts, you may be getting the message out to more people. But, it will be an ineffective message. If you are ignoring the networking part of these sites, you are doing yourself and your business a big disservice. Nothing turns away potential clients more than tweeting a question to an agent and never getting a response back- because the agent is not actually checking the network.

Each social media platform has a unique culture and each person has their own unique interpretation on that culture. You should make strategic decisions based on a deep understanding of the best practices on a certain platform instead of what saves you the most time.

The Female/Male divide in house hunting

According to a realtor.com survey, men and women have varying stances on how they view listings. Consider some of these generalized findings:

• Women swoon for open floor plans, appliances and fixtures. Men get giddy over a fine garage and curb appeal.

• Women are more likely to indicate that their “home crush” is out of their price range.
• Both men and women put roughly the same value into outdoor living space.
• Men moved from one home crush to another more frequently than women

As a savvy agent, use these tendencies to shape your customer service and provide the best environments possible for the client’s desires, and your own personal benefit.

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Google Plus business local listings: a bigger, better Yelp.

Are you a fan of Yelp? As a real estate pro, you likely are. What would think about a bigger, more personal version of it? That’s what Google Plus business local listings can offer.

Google Plus local business listings already has Zagat ratings, Street View, and Google Plus user ratings. What’s even better is that it will have all the tracking information collected by Google to cater to your personal style and preferences.

At the rate that Google Plus is growing, it would be advantageous to become established in the network before it everyone jumps onboard. Take advantage of the early exposure and become an industry leader!

Tip: Prioritize your page

The key to a great social media campaign is to focus on one or two actions daily. There may be countless actions that can be done each day, but it is very easy to get bogged down with tons of comments and business issues.

Focus on answering the most pressing and obvious queries and concerns first. Try to respond to as many as you can, but it’s ok to not respond to each and every post. It will be good practice for when your brand gets so big you’re getting hundreds of comments a day!

Social Agent Group

Whether you are a social media pro or novice, the Social Agent Group on Facebook has the tools you need to boost your social media presence. Let our subject matter experts answer your questions about Facebook, Twitter, Pinterest and more. Receive up-to-date tips and trends that will give you a competitive advantage. Start networking and collaborating with fellow agents and social media experts--join today!

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