THE GREAT BAY AREA MIGRATIONHomebuyers Seek Greener Pastures in Drovesa ZOOM Seminar![]() Tuesday, September 29th | 10.00 AM – 11.00 AMCognitive dissonance lies at the heart of any discussion about living in the Bay Area. One the one hand, it’s paradise incarnate – glorious climate, stunning bay views, the finest in food and wine and a society that welcomes all. One the other hand, life can be difficult, sometimes unbearable, for those who lack wealth or don’t belong to the brotherhood of “tech tycoons” – obscene cost of living, apocalyptic fires, abundant heatwaves, and an increasingly-unlivable City, noted for its potholed streets, sidewalks that are indistinguishable from sewers and real estate prices that defy logic. The inhabitants are speaking – with their feet! The Bay Area will always remain a beacon for the adventurous, the entrepreneurial and the escapees seeking a new life. To borrow from Mark Twain, “the news of its death has been grossly exaggerated”. That said, there are unmistakable signs of outward migration that can no longer be ignored, to attractive or less costly cities and regions that include Tahoe, Reno, Austin, Jackson Hole, Florida, Idaho and Mexico. And “Work-from-Home” has greatly exacerbated the trend, as has surging downsizing, driven by rapidly-accelerating Boomer retirement. But possibility still abounds. Outward migration provides the proactive Realtor with opportunity for new clients, incremental revenue and an expanded referral network that can deliver lucrative business opportunity long after the COVID-19 pandemic becomes a footnote to history. LuxeSF is honored to present an in-depth panel discussion on the “Migration” issue. Specifically:
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