Issue #33 | 3.27.2014

Social media support: Why attempt social marketing alone?

Think you do not need social media support to assist in your marketing strategy? Maybe you are right. Perhaps you are especially skillful and tech savvy. But is it worth running the risk that not using social media support backfires on you? Isn’t it for the best to use every possible advantage at your disposal? Consider the pros and cons before making a key business decision.

Think of your own work experience

As a real estate agent, you are very aware of the buyers and sellers who try to navigate the real estate process without a representing agent. Some individuals can pull this off because they naturally possess the negotiation skills and intelligence to learn the nuances of real estate quickly. However, these people are a very small minority. It is more likely that the person who goes without an agent only undermines the sale. It can cost the inexperienced “agent” to not get the money their property is worth, and they increase the likelihood that issues will occur in the real estate transaction process.

Going without social media support is very similar to not hiring an agent. It can be done, and sometimes this decision can save money not spent on marketing efforts. However, this decision more often than not leads to unsatisfactory results. The social media marketing effort is usually less professional and visually attractive, leading to less engagement and less lead generation. In the long term, it is more cost effective and time saving to hire experienced social media support to assist your efforts. This support can bring greater fan engagement, better targeted advertising and followers that are relevant to your target audience. Investing in social media support will increase your following and increase your long term revenues.

The choice is yours

As a real estate professional, you have more daily to-dos to manage than many people can imagine. You must mediate between parties, stay up-to-date on government policies and regulations, and all the duties a business owner must contend with. With all these hats you must wear, why take on one more? Consider using experienced social media support through full service programs such as TurnKey Suite or use automated content posting services such as Page Engage. These enable you to have the best social media profile possible, and increase your chances of overall business success!