The Association of British Dispensing Opticians and ITN Productions are pleased to announce that for the third year running, they will be entering into a partnership to produce a news and current affairs-style programme which will explore the latest innovations and achievements in the profession of dispensing opticians.
Introduced by national newsreader Natasha Kaplinsky, the news-style programme will feature key industry interviews and news-style reports along with sponsored editorial profiles of some of the leading organisations.
The programme will aim to provide a greater understanding of the role of opticians examining the most important challenges and opportunities ahead, as well as capturing the very latest developments and best practice, particularly in the area of paediatric dispensing, lens technology and eyeglass frames.
Simon Shelley, Head of Industry News, ITN Productions said: “ITN Productions has enjoyed its partnership with the Association of British Dispensing Opticians, and we’re keen to embark on another programme exploring the nation’s eye health. By bringing new innovations and solutions to screen, and looking into the organisations and the passionate people behind them, we hope to spark new dialogue that could shape the future.”
The first part of ‘ABDO INSIGHT 2016’ will be premiered at the Optrafair optical exhibition on Sunday 10 April 2016 at Birmingham NEC, followed with another release to coincide with National Eye Health Week in September 2016.
