Introducing our summer campaign

You will know that we have been working on our biggest ever summer campaign designed to build back confidence in The Coromandel as the place Where Kiwis Holiday.

We are working with the teams at DDB Aotearoa and Mango PR agencies to execute a full range of activity at scale. The campaign funds were secured from MBIE by the team at Thames-Coromandel District Council and Hauraki District Council has also contributed. 

A key part of our campaign design brief to the agency team was that it must be inclusive; operators, businesses, business associations and other community groups would have the opportunity to leverage the campaign to promote what they have to offer visitors.

Time now for you to get involved

This is an opportunity to showcase our communities so we are reaching out to business associations to make sure we have everyone on board.

We are keeping some details close to our chest for now as we don't want to spoil the reveal of the campaign. We are relying on positive PR when the concept is released, but you need some details now so that you can collaborate in the first phase and then prepare marketing and conversion ideas for later phases.

We are now looking for subjects and elements to test our campaign concept.  This could include attractions, accommodation, dining, experiences, products.  Business associations are in a great place to help coordinate and support their members and partners to put together a uniquely local proposition, and then prepare for the next stages.  So please share this opportunity with your members.

We have below a pack explaining what this means, the phases of the campaign and how you can leverage it.  The campaign will unfold quickly from here, so please email Laura at DDB by next week with all your ideas and what you and your members want to do.

There is always lots to do in an activity of this scale and we know you and your members are eager to be involved, so please don't leave it too late.  We don't want anyone to miss out. 

Nga mihi
Destination Hauraki Coromandel