Your social media news & tips for December 5 : For real estate pros on today's most popular social sites.

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THE SOCIAL AGENT

Issue #60 | 12.5.2014

Instagram Cheat Sheet For Beginners

Have you been wanting to use Instagram for your real estate marketing efforts but didn’t how? Use this Instagram cheat sheet to unlock some of the best practices to drive your brand’s success.

 

Instagram cheat sheet:

 

1. Double click a photo to like it.

 

2. Click the LUX button to enhance your images. This is especially useful with underexposed pictures. The feature is best used for landscapes, but it is worth trying on other sorts of images as well.

 

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Use "newsjacking" for marketing content

Need ideas for future content marketing, but nothing is coming to mind? Let social media provide you with the inspiration!

 

Writing content around trending topics, also known as newsjacking, is a great way to provide content to people who are actively searching for it. Agents will be guaranteed that it is a popular subject where they can provide real-time insights into. 

 

Make the most of newsjacking by focusing on different angles to the trending topic. This may include taking a "devil's advocate" stance on the topic, or providing historical background to a seemingly "new story."

Page Engage

Save this image and post to your page!

Suggested Copy: December is finally here!

 

How do you plan on enjoying this holiday season?

 

To have images like this auto-post to your Facebook page, try Page Engage here.

Collaborate on YouTube

Join forces with other YouTube video producers to grow your audience. This practice is known as ‘cross-promotion’.

 

The more you share other individuals' content, the more likely they will share yours- so it helps to partner with people who have a similar presence to you online. Create a cross-promotion strategy and then reach out to potential partners and discuss your collaboration. Other local small business owners such as florists, restaurants, and clothiers are great options to collaborate with. 
 

 

Update Twitter profile regularly

Real estate marketing on Twitter can be very fruitful for agents who are willing to put a little effort into it. This means regularly updating and engaging on your Twitter page.

 

This doesn't mean you have to be active on Twitter every day, although that wouldn't hurt. Consistently checking up on what people are saying and replying promptly is the standard that matters most. 

 

 

Social Agent on the Web

Follow the Social Agent Today on Facebook! Like us to get tips, articles, and videos in your newsfeed. Check us out!

 

LinkedIn

Follow us on LinkedIn to stay up-to-date on all our latest social media tips and trends.

 

Social Agent Group

Whether you are a social media pro or novice, the Social Agent Group on Facebook has the info you need to boost your social media presence. Let our subject matter experts answer your questions and receive up-to-date tips that will give you a competitive advantage.