Use "newsjacking" for marketing content
Need ideas for future content marketing, but nothing is coming to mind? Let social media provide you with the inspiration!
Writing content around trending topics, also known as newsjacking, is a great way to provide content to people who are actively searching for it. Agents will be guaranteed that it is a popular subject where they can provide real-time insights into.
Make the most of newsjacking by focusing on different angles to the trending topic. This may include taking a "devil's advocate" stance on the topic, or providing historical background to a seemingly "new story."
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