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As we approach the end of August, it's time to start thinking about the fall entering class and the upcoming year!

Kick it off by reading revelations that came from the inaugural Symposium for Career Education Admission Professionals. Thinking about your entering fall class? See what’s developing with MyGuidance Coach® (MGC) and how it can help you take recruitment and retention to the next level! Time to refresh and improve admission approaches with ALL team members and representatives? Check out EnrollMatch Essentials and the full EnrollMatch® workshop! Hoping to join us on a webinar or at a conference? Get your calendar out and let’s make plans to connect! Kick your feet up and enjoy this issue of the INner Circle!


September 20

Complimentary Webinar: Goodbye Admissions Interview - Hello P.E.A.

How could it be? The admissions interview has long been a standard recruitment tactic for schools and colleges in securing enrollments. Join this complimentary webinar from your friends at Norton Norris to learn why schools are moving away from this worn (and controversial) method and enjoying the results that come from focusing on student fit. The P.E.A. (pre-enrollment advising) technique will be broken down in detail along with the results you can expect to see when adopting the process for your own school! LEARN MORE


October 19-21

EnrollMatch® Admissions Training in Chicago

This time we’re switching it up! So many attendees LOVE the communication tools and self-discovery portion of this workshop, so we’re now dedicating the first day of training for anyone who works with students! READ MORE





Whether you work in financial services, as a faculty member, career services or management, you will gain deep insights with EnrollMatch® Essentials




$699 Early Bird Special if paid by 9/24/16


If you work in admissions, you’ll want to attend all three days for one of the MOST TRANSFORMATIVE experiences of your career! (Includes workbook)

What is EnrollMatch®?

Space is limited and you don't want to miss out!


MyGuidance Coach® (MGC)

Automated Pre-Enrollment Coaching Continues to Deliver!

Today’s prospective students are doing a majority of research on their own before stepping foot in a school or reaching out to an admission representative. At the same time, admission professionals struggle to connect with inquiries for conversion to enrollments.

MyGuidance Coach® (MGC) provides automated, proven, and legally endorsed pre-enrollment counseling 24/7 to engage prospective students and guide them through the buying cycle where they are ready to say, “Yes! This school is the right fit for me!”. Not only will they learn more about themselves through our patent-pending coaching process, they’ll receive information on your school completely customized to their needs. Compliance departments will love the fact that review of school information is also recorded as solid evidence of full disclosure! 

The best part: It’s completely FREE for your prospective students and they can “raise their hand” to connect with your admissions team when they’re ready!



Career Education Admission Symposium Reveals New Truths and Exciting Direction for the Profession

~ by Shannon Gormley, National Director of Enrollment Solutions

Check out the full article!



Where in the world is Norton Norris?

This summer we took our EnrollMatch® Training Program outside the continental U.S.! Where do you think we landed? Be sure to join us at our next destination!

We'd love to travel to your area for training.


Be sure to join us at our next destination!

September 20

Complimentary Webinar: Goodbye Admissions Interview - Hello P.E.A.


October 5-7

California Association of Private Postsecondary Schools (CAPPS) 32nd Annual Conference, Pasadena, California



October 20-21

The Ohio, Kentucky and Tennessee Associations of Career Colleges and Schools: Regional Leadership Institute, Lexington, Kentucky


October 26-28

Central States Private Education Network (CSPEN) 2nd Annual Conference, Chicago, Illinois



October 31- November 2

Accrediting Council for Continuing Education and Training (ACCET) Annual Conference, Santa Ana Pueblo, New Mexico


More Events

Click below to see where we will be over the next couple of months. 



Welcome to the Norton Norris Team:

Our team keeps growing to serve you even better! In fact, we just doubled our office space in beautiful downtown Chicago and welcome the following new team members:

Lindsay Barnett, Client Manager, Marketing

Lindsay attended the University of Kansas and graduated with a degree in journalism and international studies. She works on the marketing team and comes to us with over nine years of experience in the education sector at the agency level and, most recently, the client side. When she’s not busy serving her clients, she enjoys spending time with family, traveling and, of course, Kansas basketball.

Fara Piñero Singh, Senior Facilitator, Training and Development

Fara attended college in California where she currently resides. She has over 15 years working in higher education, serving in various roles within admissions. She is passionate about changing lives and enjoys sharing her knowledge and experiences with other professionals. Fara is dedicated to excellence in training facilitation and is always searching for new and meaningful ways to empower other admission professionals. When she’s not traveling around the U.S. and Puerto Rico conducting training workshops, she enjoys spending time with her family and friends.

Beth Knaster, Project Coordinator, Enrollment Solutions Division

Beth is a new member of our Chicago office who moved to the city from Baltimore, Maryland. She joins our Enrollment Solutions team as a project coordinator, bringing five years of project management experience. She has also developed a love for training and development while spending seven years working with companies large and small in that arena. During her time away from the office, she practices yoga, escorts her sporty son all over Chicagoland for team events, and enjoys reading.

Keisha Jones, Accounting Assistant, Finance

Keisha holds a degree in computerized business systems and accounting. She joined our Finance team three months ago with 10 years of experience in Accounts Payable and Receivable in the construction, property management, and customer service industries. In her spare time, she enjoys building memories with her wonderful daughter and son, taking long walks with her new dog, and reading.


Not only does our team keep growing to serve our clients better, so is our space!  We’ve been busy packing years of education marketing and training materials and moving to our newly added space, here in the heart of Chicago. | 312.262.7400


Mystery Shopping

Our trained evaluators provide an in-depth look into your admissions and financial aid operations.


From traditional to digital, let us develop a custom marketing and creative plan for you!

Admissions Training & Development

Investing in training and development not only benefits the bottom line, but also provides a lift to morale and teamwork.